Use social analytics for smarter planning
With analytics built on top of the right social data, you can research past events to better prepare for future ones. Use flexible queries and historical data access to uncover new audiences, find relevant content, and plan campaigns. With Union Metrics, you can:
- Understand the true impact of social reactions during a crisis
- Uncover new audiences and user-generated content
- Identify key posts and influencers in any conversation
- Determine when and how trends started
Tap into Twitter’s massive archive
Twitter is a data source like no other and the only social network where marketers can learn what audiences think about their brands at any time. Every social campaign, regardless of channel, can be improved by tapping into the world’s reaction to every event – big or small – whether it happened 90 seconds or nine years ago.
With Union Metrics Echo, you can mine Twitter’s rich data archive to better understand the impact of tweets about anything that’s ever happened. Use this insight to plan upcoming campaigns, target a product launch, research a client or competitor, or update your social strategy.
Win new clients with better pre-pitch research
For agencies, the more you know about a potential client’s business and current marketing, PR or social media strategy, the better prepared you will be to address their biggest issues and win their business. Use Union Metrics to do your homework before your next pitch. Research the potential client’s current social strategy, their competitors and industry, and be sure you have all the information you need to ace your pitch.