How do you measure up on social media?
One of the best ways to know if you’re doing well on social media is to see how your metrics compare to similar companies in your industry. It’s one thing to monitor growth against your internal KPIs, but it’s another thing entirely to benchmark those KPIs against your industry’s standard.
Union Metrics social media competitive analysis reporting will help you do just that. You can analyze any of your competitors’ accounts to compare posting behavior, fan and engagement rates, even see what kinds of posts perform well for other accounts.
See what your competitors are up to on Facebook
Union Metrics Facebook competitor reporting gives you insight into exactly what your competitors are doing on Facebook. See how their audience responds, understand what they do well (or not so well), see where you could be doing better, and put your own metrics in context.
Our Facebook competitive analysis also includes a number of details about your competitors’ posts, to help you pinpoint key pieces of content that are performing well with the audience you want to reach. Use this to help craft your content strategy moving forward. Are your competitors using a lot of video successfully? What kinds of language do they use in their posts? Are there particular topics they seem to talk a lot about? Use this intel to make your own content better.
Track your share of voice on social
Use Union Metrics topic tracking to set up monitoring for keywords and competitors in your industry. See just how much of the conversation is about your brand – and then come up with a plan for how you can increase your share. This works especially well on Twitter, where you can understand what customers are saying about your competitors, as well as how much conversation there is about your industry. Share of voice is a great way to contextualize your other marketing KPIs.