Not all social content is created equal. With Union Metrics analytics, you’ll learn exactly how your content performs so you can start creating better, more impactful content. Figure out what content works across social media channels – and what doesn’t.
Create better social content
Creating impactful content for social media takes a lot of time and energy. You should know how effective that content is. Union Metrics analytics can help you see how your content is doing, what generates the most engagement, and when your followers are most receptive to your content. Use our recommendations to optimize content strategy across social media.
Sometimes you can learn more from what isn’t working than from what is. With our analytics, not only will we help identify your most effective content, but we’ll also show you what is performing less effectively than it should, so you can improve next time. Create better content from now on.
Learn what the community likes
It can be hard to keep up a strong queue of new content. How do you find ideas for what to post next? Use our social media topic tracking to monitor a set of keywords or tags around a particular topic or interest area to see what others post. Learn from what the community shares and likes to develop your own content.
Be open to new ideas; you may be surprised at what you find! And be sure to measure your progress. As you try new things, keep doing what works and refining what doesn’t. And if you’re interested, read more about how Funny Or Die keeps its content fresh on Tumblr.
Find the right time to post
Sometimes, even the best content falls into the social media void where there’s no one there to hear it. It’s not always enough to create great content; you have to share it when and where your audience is most receptive. When are your followers active? We can help you find the best time to post new content, no matter the social media channel you’re posting to.
Find the right content mix across channels
It pays to create targeted content to use in different social media spaces. What works on Instagram may not work on Facebook, and vice versa. But do you know what works where – and why? It may not always be what you think, so it’s important to test out a variety of content across channels to see what actually drives the most engagement where. At Union Metrics, we offer analytics across a variety of platforms – Twitter, Tumblr, Instagram, Facebook – and can show you what content resonates where and when, and what you should be doing next.
Some channels are well-suited to visual content, while others support more text-based content or URLs. If you’re interested in optimizing visual content strategy across channels, download our ebook.