Hashtags are the key to discovery on social media. With the right hashtags, you can get your posts in front of new, larger and more engaged audiences. Union Metrics helps you identify the hashtags that work best for you and your content to extend the reach of your brand on social media. Find the right hashtags and get discovered on social media.
Hashtagging your way to more social media engagement
Finding the right hashtags for your content can help boost your reach and impact across social media. But the trick is finding those right hashtags. You can’t take a one-size-fits-all approach to hashtags, and what works in one channel may not work in another. What works for one brand may not work for another.
Use Union Metrics analytics to monitor your social media presence across channels to find out which hashtags work best for you on Instagram, Twitter and Tumblr. We can tell you exactly what’s leading to more engagement for your content. Try it now! Run a free Instagram account checkup to see how your current hashtags are doing.
Get creative with your hashtags
Sometimes it just takes one perfect hashtag to reach the right people at the right time. But how do you know what that hashtag is? It takes trying a variety of different hashtags across a variety of different content to find the right combination for you. Try some out; see what works.
Once you’ve found some hashtags that work well for your content and your audience, branch out with related hashtags. Not sure which ones to use? Our analytics can recommend other relevant hashtags for you to incorporate in future posts.
Find new and different hashtags to boost your reach
Popular, more general hashtags are a great way to add your content to a larger conversation about a topic, but it’s easy to get lost in the noise around them. Using other unique hashtags that target a smaller – but potentially more relevant – audience can also be useful. With our topic and hashtag analytics, you can monitor any hashtag on social media to see how it’s used, when and by whom. Develop a deeper understanding of any hashtag on Twitter, Tumblr or Instagram.
As an example, read more about the fashion and beauty communities on Instagram, including some of the hashtags these groups use, what they’re posting, and the kind of content that resonates in these communities.