The power of the Twitter archive for brands

The power of the Twitter archive for brands

Lessons based on data from the Twitter archive

The Twitter archive is a powerful and vast source of useful data for brands and marketers. It comprises hundreds of billion of tweets from nearly ten years of Twitter activity. And it’s now easier than ever to mine that data to help inform real business decisions using the power of the full Twitter archive.

At Union Metrics, we’ve recently developed a whole new way to access the Twitter archive with Union Metrics Echo. Echo provides instant access to tweets and tweet counts from the full archive. Using Echo, we’ve compiled a set of interesting brand stories based on historical data pulled directly from the Twitter archive. These stories feature a variety of brands and verticals, and highlight interesting use cases made possible with access to this data, including crisis communication, product launches, monitoring audience reactions to entertainment content, and more.

Download our free whitepaper to see what brand lessons you can learn from the Twitter archive.