When was the last time you took a hard look at your social media efforts? It’s easy to get stuck in a routine, so we recommend regularly reviewing your strategy to make sure you’re getting the absolute most out of it. In case you missed it, we released an ebook that includes a step-by-step checklist to guide you through a social media audit. (Download the ebook here.)
We hosted a webinar to provide more in-depth instructions on how to conduct your audit. Watch this webinar recording to get expert advice from Union Metrics’ Social Media Manager, Sarah Parker. Sarah walks through how to do an audit, discusses key takeaways and describes how she keeps Union Metrics’ social strategy current.