Know your customers better with sentiment analysis

Monitoring the size and momentum of a conversation on social media is great. But to really know how successful a campaign was or how well your brand is performing, you need to know more than just how much people are talking about you – you need to know what people are saying and how they feel. What do they really think?

To help with that, we’re excited to unveil our new Twitter sentiment reporting! With Union Metrics’ sentiment reporting for Twitter, you can find out exactly what your target audience thinks about anything. In this recorded webinar, we’ll talk more about what sentiment analysis, what you can get from it, and how it relates to social listening. See sentiment analysis in action as we demo the reports and walk through examples of two big airline brands and what their audiences think of them.

Want to learn more about what’s capable with Union Metrics? Click here to request a demo and we’ll be in touch shortly.