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The times of Tumblr

We’re often asked when the best time to post to Tumblr is. So to answer that question, we analyzed more than 6 billion Tumblr activities (posts and notes) to figure out when Tumblr is most active, and what that activity looks like over time. We condensed that information into this infographic.

We’ve found that weekends are the busiest days on Tumblr and Sunday is the most active day overall. Nights are the busiest times, no matter the day of the week. Post activity is at the highest at 4:00 pm EDT; notes peak at 10:00 pm EDT. The heatmaps on the graphic show Tumblr post and note activity; each square shows the intensity of activity during that day and hour. The darker the color, the busier that hour is.

Click to view the full infographic.