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Popular communities on Instagram: Fashion and beauty

Instagram has a number of rich, interest-based communities. To make an impact on Instagram, brands need to know how to engage authentically across these communities. What kind of content works well in a particular community? How do community members engage? What hashtags do they use?

Each community on Instagram is different. With that need in mind we’ve taken a look at two of the largest related communities on Instagram - the beauty and fashion communities - to understand what content works well there and how brands can interact appropriately in them.