Marketing and PR have historically been split into separate departments, but with the rise of social media, the two have more in common than ever. As social media marketers shift their focus towards earned media and user-generated content, PR practitioners are turning to social data to measure earned media’s reach and impact.
In this joint webinar, we teamed up with our PR analytics partner TrendKite to discuss how PR pros and social media marketers can work together to get more from their strategies. Learn how to:
- Tracking the metrics that matter to social media and PR teams
- Leveraging trending topics to your brand’s advantage via social media
- Tips and tricks for putting social and PR at the heart of your marketing mix
- How to engage your audience better
Watch this video to learn how to use social analytics to fuel your PR strategy and earned media to fuel your social media strategy!