Twitter chats have been around for years, helping Twitter users connect and share information over a specific industry or interest. Some chats are branded and well-organized while others are more casual. Regardless of the formality, if you’re want to run a Twitter chat, you need to measure to see how it’s performing.
In this guide, we discuss how to plan and execute a successful Twitter chat. We also walk through how to measure the performance of your chats, including which metrics to focus on, to help you answer questions like:
What is my engagement rate and is it increasing?
Is my reach growing over time?
How can I expand my chat?