Comprehensive Twitter analytics from Union Metrics

  • Any Tweet, any topic

    Develop an exhaustive understanding of all the Twitter activity that’s important to you – owned and earned

  • Painless real-time monitoring

    Track Tweets about your campaigns in real time, as the conversation unfolds across Twitter

  • Full-fidelity coverage

    Never miss a Tweet again, with licensed access to the Twitter firehose for all the relevant Tweets

  • Designed for social media pros

    Access in-depth Twitter analytics on your content, engagement, reach and influencers

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Understand your brand’s impact on Twitter

Powerful Twitter insights for smart marketers with Union Metrics

Thousands of customers around the world rely on Union Metrics analytics for detailed Twitter reporting. Measure the reach of your brands, campaigns and competitors on Twitter.

Our Twitter analytics are included in all Union Metrics subscription plans, which feature multi-channel analytics across social media platforms.

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Get more than Twitter analytics – get answers

Our analytics provide quick, digestible answers to your biggest social media questions. Easily keep track of what’s going on across your Twitter campaigns, and get information to help you decide what to do next.

  • Monitor Tweets in real time to stay on top of the action
  • Quickly identify insights to hone your Twitter strategy
  • Monitor important spikes in volume and impressions
  • Find the best time to post new Tweets to generate more engagement
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Measure Twitter reach

Track any Twitter hashtags or topics

See the full picture. Analyze all of the Twitter keywords, topics and hashtags that matter to you to fully understand both the owned and the earned conversation about your brand.

  • Measure the reach, impact and sentiment of any Twitter hashtag
  • Follow trends as they happen across Twitter
  • Find influencers and amplifiers in any conversation

Dive deeper into Twitter account engagement

Get detailed engagement metrics for your Tweets to better understand the impact of your content. Better yet, monitor the performance of any Twitter account – yours or your competitor’s.

  • Learn more about why Tweets resonate with your audience
  • Identify an account’s biggest fans and influencers
  • Analyze your owned engagement, including actual impressions, clicks and likes
  • Report on advanced metrics like sentiment, geo and language
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Instantly explore the full Twitter archive

Union Metrics Echo allows you to explore anything in the full Twitter archive in just seconds.

  • Instantly find out how many Tweets were posted about any event in Twitter’s history
  • Visualize your results on screen or export data to a Tracker for deeper analysis
  • Easily identify the most notable Tweets and key moments