Measure your impact on Instagram

  • Listen to the community

    Monitor all the Instagram accounts and hashtags that matter to you and your business with professional-grade analytics.

  • Learn about your audience

    Identify your top fans and advocates. Learn more about who interacts with your content with detailed participant analytics.

  • Create better content

    Learn what posts your audience engages with most and how you can improve your content to better reach your customers.

  • Track the competition

    Measure any public Instagram account – even your competitors’ – to gauge share of voice and set benchmarks for comparisons.

instagram analytics

Learn how your brand measures up on Instagram

With our Instagram analytics, you can analyze engagement with your posts, discover fans, and identify your top content. Get insights into exactly what is working and what you can improve.

  • Track any public Instagram account – yours, a client’s, a competitor’s
  • Analyze any hashtag to understand the reach of a conversation across Instagram
  • Plans start at just $99 per month
See Plans & Pricing

Get answers, not just analytics

Our system continuously monitors your data for new trends and outliers and automatically adds key insights into your dashboard’s insight stream.

  • Immediately identify insights that can shape your strategy
  • Discover the hashtags your competitors are using to build their audience
  • See when you need to change your posting schedule to drive more engagement
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instagram analytics - hashtag analytics

Track Instagram hashtags

Monitor all the Instagram hashtags that are important to you and your business. Measure how large and how active the conversation around any hashtag is.

  • Identify the hashtags that result in higher engagement
  • Understand the reach and impressions of any hashtag on Instagram
  • Discover influencers in any Instagram community

Measure account engagement over time

Learn about any Instagram account’s audience, followers and fans using our detailed engagement reporting. Measure engagement and followers over time.

  • Find the best time to post new content for maximum impact
  • Identify an account’s biggest fans and most active followers
  • Track trends and changes in engagement rates
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instagram analytics - beautiful reporting

Save time with report-ready analytics

Our beautiful, interactive reports are perfect for sharing results with your stakeholders. We can make your job easier with professional analytics and instant insights.

  • See how you compare with at-a-glance comparisons
  • Export your data to CSV and PDF any time
  • Use our unique visualizations to build eye-catching reports

Start with our free Instagram analytics report!

We also offer a free Instagram account checkup that gives you a taste of our Instagram analytics at no cost! Our checkup analyzes the last 30 days of activity on your Instagram account to help you understand exactly what’s working and what isn’t. In just two minutes, we’ll help you answer questions like the best time to post, your top photos and hashtags, your biggest fans, and more. Run your free checkup now >>

All the Instagram analytics you need

Detailed engagement analysis for brands and agencies

Instagram analytics from Union Metrics are dead simple to set up and you’ll be up and running in minutes. We’re here to help whenever you need it! All Union Metrics subscriptions come with premium support, ongoing data archives and more. Want more information? Let’s talk.

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Take your social media measurement to the next level

Need analytics for other platforms? Take a look at our full social suite, including Twitter, Tumblr and Instagram metrics.

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