Listen to the community
Monitor all the Instagram accounts and hashtags that matter to you and your business with professional-grade analytics.
Learn about your audience
Identify your top fans and advocates. Learn more about who interacts with your content with detailed participant analytics.
Create better content
Learn what posts your audience engages with most and how you can improve your content to better reach your customers.
Track the competition
Measure any public Instagram account – even your competitors’ – to gauge share of voice and set benchmarks for comparisons.
Learn how your brand measures up on Instagram
With our Instagram analytics, you can analyze engagement with your posts, discover fans, and identify your top content. Get insights into exactly what is working and what you can improve.
- Track any public Instagram account – yours, a client’s, a competitor’s
- Analyze any hashtag to understand the reach of a conversation across Instagram
Our Instagram analytics are available in the Union Metrics Social Suite.
Get answers, not just analytics
Our system continuously monitors your data for new trends and outliers and automatically adds key insights into your dashboard’s insight stream.
- Immediately identify insights that can shape your strategy
- Discover the hashtags your competitors are using to build their audience
- See when you need to change your posting schedule to drive more engagement
Track Instagram hashtags
Monitor all the Instagram hashtags that are important to you and your business. Measure how large and how active the conversation around any hashtag is.
- Identify the hashtags that result in higher engagement
- Understand the reach and impressions of any hashtag on Instagram
- Discover influencers in any Instagram community
Measure account engagement over time
Learn about any Instagram account’s audience, followers and fans using our detailed engagement reporting. Measure engagement and followers over time.
- Find the best time to post new content for maximum impact
- Identify an account’s biggest fans and most active followers
- Track trends and changes in engagement rates
Save time with report-ready analytics
Our beautiful, interactive reports are perfect for sharing results with your stakeholders. We can make your job easier with professional analytics and instant insights.
- See how you compare with at-a-glance comparisons
- Export your data to CSV and PDF any time
- Use our unique visualizations to build eye-catching reports
Start with our free Instagram analytics report!
We also offer a free Instagram account checkup that gives you a taste of our Instagram analytics at no cost! Our checkup analyzes the last 30 days of activity on your Instagram account to help you understand exactly what’s working and what isn’t. Run your free checkup now >>
Need a little bit more?
In addition to our free analytics, we also offer a $99 per month plan that includes our in-depth Instagram analytics. With them, you can monitor any public Instagram accounts or hashtags. View our Instagram-only plans >>
All the Instagram analytics you need
Detailed engagement analysis for brands and agencies
Instagram analytics from Union Metrics are dead simple to set up and you’ll be up and running in minutes. Do you want to see them in action first? Take a look around in our live demo account to see exactly how our analytics work and what you can do with them.