Get better Facebook analytics from Union Metrics

  • Measure your impact on Facebook

    Monitor all your Facebook pages with professional-grade analytics. Get the answers you need to your biggest Facebook marketing questions.

  • Learn about your audience

    Understand more about who interacts with your content with audience demographic analysis. Compare your fans to your wider audience to learn who engages and who doesn’t.

  • Create better content

    Learn what posts your audience engages with most (and which they engage with least). Find out how you can improve your content to better reach your customers.

  • Optimize your Facebook spend

    Compare the performance of your paid and organic content. Better understand how paid and owned interact on your pages and make better use of your marketing budget.

Union Metrics Facebook Page Tracker

See how your brand measures up on Facebook

With Facebook page analytics from Union Metrics, you can analyze engagement with your page, learn about your audience, and identify your top content. Get insights into exactly what’s working.

  • Measure engagement with all of your Facebook pages
  • Go deeper to fully understand your content and fans
  • Now included in Union Metrics plans

See Plans & Pricing

Get answers, not just analytics

Our Trackers continuously monitor your Facebook pages to identify trends and interesting moments. We’ll automatically add key insights to your Union Metrics insight stream.

  • Immediately identify insights that can shape your Facebook strategy
  • Discover spikes in page likes and unlikes, content response and reach
  • See when to change your posting schedule for more engagement
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facebook analytics - engagement trends

Measure page engagement over time

Learn about your Facebook page’s audience and fans using our detailed engagement reporting. Measure engagement and fan growth over time.

  • Find the best time to post new content for maximum impact
  • Learn more about the people who respond to your content – and those who don’t
  • Track trends in engagement rates and types to focus on the metrics most important to you

Create better Facebook content

Measure the response to all of your Facebook content to learn what’s working, why it’s working, and how you can create more impactful content in the future.

  • Identify the post types that result in higher engagement
  • Analyze the reach, impressions and engagement rates of your posts
  • Understand how your content spreads through Facebook with detailed engagement metrics
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facebook analytics - audience reporting

Get to know your audience

Our Facebook analytics include detailed reporting on your page’s audiences, from those who engage with your posts, to those who see your content but never interact. Learn more about your audience so you can better reach them.

  • Get detailed demographic reporting on all your audience segments
  • Identify gaps in your audiences to find groups you’re missing
  • Track your fan growth and page reach over time