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We’ve rounded up our best tips and best practices for Twitter here. So bookmark this post and use it to improve your 2016 social media marketing strategy. (And of course, don’t forget to check our Union Metrics Twitter analytics!) General Twitter tips Some of our go-to Twitter best practices: Hashtags: Twitter hashtag best practices and a related update in Quick tip for hashtagsMore

Last week the Union Metrics Editorial Team- Editor-in-Chief Jenn Deering Davis and Social Media Manager Sarah A. Parker- attended SocialPro in Las Vegas, and came back with some handy tips to consider working into your social content marketing strategy going forward. There were a ton of great presenters sharing expertise on a range of topics- JennMore

Instagram is a social media powerhouse. In just five years, more than 40 billion photos have been shared on Instagram, and it now has more than 400 million monthly active users. 50,000 new photos were shared on Instagram in just the past 60 seconds. That’s 80 million new photos and 3.5 billion new likes every single day. So how you canMore

Tracking Vine, Instagram, and Snapchat with TweetReach by Union Metrics

We’ve briefly discussed before that you can track anything cross-posted to Twitter from an account on another social platform - a Vine video or Instagram photo – by using TweetReach, but we wanted to give some more specific tips about how these different platforms work together so you can get the best results possible for anything you’reMore

4 tips for creating content that works across social channels

Every time we discuss running a campaign across social media platforms, we emphasize how important it is to tailor content for your audience in each particular space. The kind of content that works extremely well on Facebook might not have the same effect on Tumblr, and vice versa. We understand, however, that not every departmentMore

4 tips for creating content that works across social channels

Every time we’ve discussed running a campaign across social media platforms, we’ve emphasized how important it is to tailor content for your audience in each particular space. The kind of content that works extremely well on Facebook might not have the same effect on Tumblr, and vice versa. We understand, however, that not every departmentMore

3 tips to maximize video marketing using Twitter

Visual content marketing- particularly in the form of videos- is the hot topic of marketing at the moment. Videos are attention grabbing, and when done well, attention holding. They can elicit strong emotional response. Brands like Budweiser have capitalized on this with their horse-and-puppy friendship Super Bowl commercials. Most brands don’t have the same levelMore

Marketing your conference across platforms: Twitter, Instagram, and Tumblr

We recently discussed 3 dos and don’ts for running a campaign across platforms, but what about marketing a conference or similar event across platforms? Successfully marketing an event requires tailoring your message for each platform, just as with any successful campaign. We’ll break down some of the specific uses for each platform here, playing toMore