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News Archive: 2014

« Back 2014 Union Metrics Coverage December 23, 2014 BusinessZone Seven tried and tested steps to social media success December 19, 2014 DZone 5 digital marketing trends SMBs should consider budgeting for in 2015 December 17, 2014 ForceManager ¿Cómo encontrar a tu cliente potencial en Twitter? December 17, 2014 BusinessWire Why 2015 will be theMore

News Archive: 2013

« Back 2013 Union Metrics Coverage December 30, 2013 Digital Cookie Analytics tools to perfect your game December 28, 2013 Business 2 Community Most successful Twitter campaigns of 2013 December 18, 2013 Business 2 Community The future of social media: 60 experts share their 2014 predictions December 9, 2013 The Motley Fool Why Apple acquiredMore

The 10 Best Travel Resources on Social Media and Beyond

Friday was expected to be the biggest travel day of the year, but a lot of you are still headed home for the holidays and maybe still scrambling to book last minute New Year’s plans. Whether it’s something fairly local, or that big trip abroad you’ve always wanted to take that you’re finally booking asMore

The Week in Social Analytics #79

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Social Data Market Momentum: It’s Not About the Firehose [fromMore

TakeFive with TweetReach: Chris Penn

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Chris Penn of SHIFT, an integrated communications agency with offices around the country in Boston, NYC, and San Francisco. Chris is responsible for most of the content on SHIFT’s blog and social mediaMore

TakeFive with TweetReach: Danielle Wiley

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Danielle Wiley of Sway. Danielle’s extensive experience working with national brands- and with creating her own blog- led her to realize the need for someone to fill the space between onlineMore

The 5 easy steps to measure your social media campaigns

This post by Union Metrics Co-Founder Jenn Deering Davis originally appeared on the KISSmetrics Blog on April 24, 2012 If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and howMore