About Union Metrics








Social Posts

How it all started

In the spring of 2009 in Austin, Texas, our founders, Hayes Davis and Jenn Deering Davis, wanted to know how many people were reached by tweets about a topic on Twitter. As they talked to more people, it turned out that others wanted to track Twitter reach, too. So that April, we launched a simple site where anyone could get a report of recent Twitter activity. TweetReach was born.

We soon realized there was a huge demand for our brand of in-depth social media analytics, so we decided to go all in and build a company around it. In 2010, we moved to San Francisco, California, the epicenter of social media. In 2011, we hired our first employees (Jerry and Marianne!).

As demand for social analytics has increased, we’ve built new products to meet that demand, including Union Metrics for Tumblr and Instagram, along with our enterprise Social Suite. And we’re just going to keep building smart metrics on the world’s biggest social channels. Join us!

Union Metrics by the Numbers

Our Values


It’s important to laugh. We believe funny people are smart people and we want to be both.


We strive every day to do better and to be better. We should not take ourselves too seriously.


We try to find new and interesting ways to do things. We value innovation and experimentation.


We take a great deal of pride in what we make. We want to make good things well.

Our Fearless Leaders

  • Hayes Davis


    Hayes is responsible for overall strategy and day-to-day operations, as well as architecting Union Metrics’ applications.

  • Jenn Deering Davis


    Jenn is responsible for Union Metrics’ communication and product messaging. She holds a Ph.D. in Organizational Communication & Technology.

Meet the Team

  • Jerry Chen
    Lead Engineer

  • Marianne Masculino
    Lead Designer

  • Dean Cruse
    Head of Sales & Marketing

  • Mando Escamilla
    Gentleman Programmer

  • Ben Kimball

  • Betsy Rowden
    Customer Support Representative

  • Jenna Broughton
    Director of Customer Success

  • Sarah Parker
    Content Marketing Specialist

  • Logan Lowell
    Data Engineer

  • Chloe Coon
    Support Engineer

  • Elisabeth Giammona
    Office Administrator

  • Frankie Frankovis
    Account Executive

  • David Giesberg
    Operators Engineer

  • Lindsay Anderson
    Account Manager

  • KJ Singh
    Demand Hacker

  • Merle
    Robot Overlord

  • You?
    We’re hiring!


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  • My first car: 1996 Chevrolet Corsica
  • Adult Beverage: All of the IPAs
  • Favorite vacation: Mo’orea



spirit gif is…

  • Fast Food Joint: Bojangles’
  • I met George Clooney once.
  • Adult beverage: Champagne



spirit gif is…

  • TV Show: Adventure Time
  • Favorite food: Ramen
  • Hidden talent? I can wiggle my ears. Why am I telling you this?



spirit gif is…

  • My first car: 1995 Geo Prizm
  • Favorite food: Fried chicken, duh.
  • First concert: New Kids on the Block



spirit gif is…

  • I met David Byrne once.
  • Favorite adult beverage: Cold beer on a hot day
  • Favorite fast food joint: Whataburger



spirit gif is…

  • First social network: LiveJournal
  • Adult beverage:Gin and soda
  • TV Show: Adventure Time



spirit gif is…

  • My first car: 1980 Toyota Celica GT
  • Favorite food: My dad’s cheeseburgers
  • First social network: Friendster



spirit gif is…

  • I met Peter Weller once.
  • Favorite food: Noodles(any kind)
  • First IM screenname: betsybutt1983



spirit gif is…

  • Favorite vacation: My solo trip to Italy, Germany and the Netherlands.
  • First IM screenname: Jenn488788 (thanks AOL)
  • I met Tori Spelling once



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  • Adult Beverage: Manhattan
  • TV Show: Firefly
  • Favorite food: Avocado



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  • Favorite food: Sushi
  • My first car: Gold 1994 Saturn SW2
  • First concert: Pink Floyd



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  • First concert: Creed
  • Adult Beverage: Mexican Martini
  • Favorite vacation: San Francisco with Matt



spirit gif is…

  • Favorite fast food joint: Taco Bell
  • First concert: Bush
  • My first car: Black 2001 Honda Civic



spirit gif is…

  • Favorite food: Sushi
  • I met Quentin Tarantino once
  • Hidden talent: competitive snorkeling



spirit gif is…

  • Favorite food: Beef enchiladas with chile con carne
  • I met Billy Dee Williams once
  • Hidden talent: I make Kombucha



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  • TV Show: Game of Thrones
  • Hidden talent: Playing the piano by ear
  • Favorite fast food joint: Taco Bell



spirit gif is…

  • My first car: 2002 Green VW Jetta
  • Favorite vacation: Antigua
  • Adult beverage: Johnny Walker Black Label