How it all started
In the spring of 2009 in Austin, Texas, our founders, Hayes Davis and Jenn Deering Davis, wanted to know how many people were reached by tweets about a topic on Twitter. As they talked to more people, it turned out that others wanted to track Twitter reach, too. So that April, we launched a simple site where anyone could get a report of recent Twitter activity. TweetReach was born.
We soon realized there was a huge demand for our brand of in-depth social media analytics, so we decided to go all in and build a company around it. In 2010, we moved to San Francisco, California, the epicenter of social media. In 2011, we hired our first employees (Jerry and Marianne!).
As demand for social analytics has increased, we’ve built new products to meet that demand, including Union Metrics for Tumblr and Instagram, along with our enterprise Social Suite. And we’re just going to keep building smart metrics on the world’s biggest social channels. Join us!
Union Metrics by the Numbers
It’s important to laugh. We believe funny people are smart people and we want to be both.
We strive every day to do better and to be better. We should not take ourselves too seriously.
We try to find new and interesting ways to do things. We value innovation and experimentation.
We take a great deal of pride in what we make. We want to make good things well.