Miss our Valentine’s Day webinar Social Media and PR: A Digital Love Story? No worries, we’re here to share some highlights (and we’ll link the recording here when it’s ready). Got questions or something we missed? Find us on Twitter @UnionMetrics. Why PR + social? We discussed this more in-depth in the webinar, but theMore

Social media and PR have a complicated history. Originally used for marketing and brand awareness, social media is now becoming a powerful resource for PR professionals. We think it’s time that social media and PR make it official. Join us this Valentine’s Day for a webinar on the relationship between social media and PR. That’sMore

Instagram made a lot of changes in 2018. From new features and insights, to restricted data and updated algorithms, it’s no doubt that social media marketers had a busy year! Join us for a webinar on Tuesday, November 13, 2018 11:00AM – 11:30AM CST where we’ll break down how your brand can use these changesMore

Since the dawn of digital, marketers have been able to prove ROI in nearly every channel except for one: PR. Join us to see how- fueled by Digital PR tech- it’s finally possible to measure, manage and expand PR’s impact on the entire marketing mix. What is Digital PR? Digital PR leverages trust across theMore

We understand that you probably have some questions about our recent announcement that we- along with influencer marketing company Insightpool- are merging with PR analytics pros TrendKite. We’ve rounded up the questions we thought would be the most frequently asked into this post, but please reach out if you have any other questions. You canMore

Last week, we co-hosted a webinar with our PR analytics partner, TrendKite, to discuss the use of social data in PR strategies. (Catch the full recording of More than a Retweet on our Resources page.) Marketing and PR have historically been split into separate departments, but with the rise of social media, the two haveMore

PR and social media go together like peanut butter and jelly, so we teamed up with our friends at TrendKite to host a webinar on how the two work together. PR practitioners need to work in conjunction with social teams, since using social media intelligence is vital to boosting earned media’s reach and impact. We’ll discuss allMore

We’ve got a lot going on this week so we thought we’d share it all with you in one easy place. Got a question or something we missed? You can always find us on Twitter @UnionMetrics. Improve your owned media with us This Thursday at 9am PT/11am CT, join us for our latest webinar to helpMore

Our Social Media Summer School series is coming to a close as Labor Day approaches, so we wanted to make sure you had access to everything we’ve shared in one easy place. So here’s our Social Media Summer School wrap-up, with all of the resources you need in one place, all for free (or theMore

Join us tomorrow morning at 9am PT/11am CT for a webinar where we’ll discuss how to improve – or start – a social listening program. We’ll describe what social listening is, how it relates to social monitoring, and how you can use both. We’ll also demonstrate how analytics can help you know what your audience saysMore