On Twitter, a picture is worth more than 140 characters. Right? It’s common advice – use a visual in your Tweet to get more engagement. Images give you more timeline real estate. They’re more likely to catch the eye of someone quickly scrolling through their feed. They give you another way to pique someone’s interest alongMore

Social media changes fast, so now along with the platform updates we share in The Week in Social, we’ll be bringing you some ideas for things to try with your brand’s presence on social based on each month’s platform updates. Got an idea or something that we missed? Tell us about it on Twitter @UnionMetrics.More

A strong, cohesive visual content marketing presence goes a long way toward strengthening and enhancing your brand’s social presence as a whole. The first step in building your visual content marketing is using images in your social posts to their full potential. So with that in mind, we thought we’d share some tips for usingMore

We’ve had Instagram Stories for a little over week now and brands haven’t hesitated to start experimenting, particularly beauty brands. As Glossy notes, the learning curve is short on Instagram Stories since Snapchat Stories are so similar. “Consumers are already taking these actions — we don’t have to teach them how to interact with theseMore

While the ideal in content marketing is to design every piece of creative specifically for where you intend it to live, not everyone has the resources necessary for that. So let’s talk about how to make the most of the resources you have, and be sure your Facebook content works on Instagram, and vice versa. How youMore

The Week in Social #178

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing. Working on a content strategy for 2016? Demian Farnworth cautions that you Don’t Create Your ContentMore

Just do it, online: How brands can provide virtual fitness support

Everyone’s motivational style is a little different, but everyone loves getting encouragement for the hard work they do, especially if they mostly train alone for races or other sporting events. Many fitness-related brands have figured this out and work motivational and supportive content into their visual marketing. It looks a little something like this: ClockwiseMore

The Week in Social Analytics #145

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content strategy  Five more examples of interesting content from ‘boring’More