An “Instagram aesthetic” is important to many Instagram users, from those with personal design taste to influencers and big brands who want to be easily identifiable to their fans and followers. So if you don’t have an established, purposeful aesthetic- the same thing as visual content marketing, largely- how do you create one? We’re gladMore

Amidst all of the fancy #foodstagrams and perfectly lit, artful #brunch shots on Instagram there is also #unphotogenicfood. By most brand standards, that’s exactly what Domino’s Instagram feed is: Amateur shots of greasy pizza boxes rather than the cleaner, hopelessly aspirational shots of all its fast food brethren. And the reality is refreshing. What youMore

Instagram has come a long way from its original square-image-only beginnings, but there are still some apps that can enhance your Instagram presence, especially if you’re a brand. With that in mind, we put together a list of the best Instagram apps for business. Got one we missed or have something else to add? FindMore

Social media changes fast, so now along with the platform updates we share in The Week in Social, we’ll be bringing you some ideas for things to try with your brand’s presence on social based on each month’s platform updates. Got an idea or something that we missed? Tell us about it on Twitter @UnionMetrics.More

A strong, cohesive visual content marketing presence goes a long way toward strengthening and enhancing your brand’s social presence as a whole. The first step in building your visual content marketing is using images in your social posts to their full potential. So with that in mind, we thought we’d share some tips for usingMore

The Week in Social #239

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On visual marketing and crisis comms A consistentMore

While each social media marketing platform has its own unique quirks and necessary tweaks for content to find its audience there, there’s a lot you can extrapolate from one platform’s success to another. If your content is taking off on Instagram, for example, pay attention to what about it is working so well and figure outMore

The Week in Social #229

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing Influencer marketing might be new toMore