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Vines are short, looped videos. They’re up to six seconds long, making them the perfect snackable length for social media. With something like 100 million people watching Vine videos every month, and more than 1.5 billion video loops every day, Vines have become tremendously popular. But no one does Vine better than sports brands and fans.More

The Week in Social #183

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On looking ahead. You’ve seen them around; cinemagraphs are like GIFs, only with a more elegant feel since onlyMore

The Week in Social #172

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. All about Facebook. You may have seen a dozen headlines declaring Facebook’s forthcoming “dislike” button, but that’s not actuallyMore

The Week in Social #169

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. This week brought a lot of platform-specific updates and milestones, so here’s a breakdown in case you missed someMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content + video content marketing. Video is still the new black, so if you’re anxious to jump intoMore

Tracking Vine, Instagram, and Snapchat with TweetReach by Union Metrics

We’ve briefly discussed before that you can track anything cross-posted to Twitter from an account on another social platform - a Vine video or Instagram photo – by using TweetReach, but we wanted to give some more specific tips about how these different platforms work together so you can get the best results possible for anything you’reMore

The Week in Social Analytics #155

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content strategy, content marketing, and storytelling.  Content Strategy vs. ContentMore

So you want to get into video content marketing. Those who are excellent at video content marketing make it look easy, leaving the uninitiated with high hopes and a crushing sense of reality once they start researching the work that goes into a well-executed and branded piece of video content. Should you be live-streaming? OnMore

The Week in Social Analytics #119

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On content: 5 ways to produce content that drives revenueMore