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Facebook held its Q4 2015 earnings call this week, and as usual, announced increasingly mind-boggling growth numbers. According to Variety, Facebook users are now watching 100 million hours of video every day. CEO Mark Zuckerberg also said Facebook is “exploring ways to give people a dedicated place on Facebook when they just want to watch videos”. We knowMore

Predictions for social marketing in 2016 were full of the continued growth of social video, and there’s no shortage of blog posts and experts in Twitter chats encouraging brands to do more with video. But once you’ve got your video content marketing plan and started producing and sharing, how do you know it’s working? We’reMore

As 2015 comes to a close, many of us will spend the next few weeks reflecting on the past year and looking forward to the next. In the spirit of the latter, our Editor-in-Chief Jenn Deering Davis wrote up some of her predictions for social media marketing in 2016. More original content on owned channelsMore

This article, written by our Editor-in-Chief Jenn Deering Davis, was originally published on AdWeek’s SocialTimes.  We’ve read dozens of articles citing how many millions of views social video garners every day. We know that teenagers now watch more online video than broadcast TV every week. Adults watch many times more online video now than they didMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. What marketers struggle with: Multichannel, influencers, video. Why Marketers Haven’t Mastered Multichannel? While marketers say they want to makeMore

The Week in Social Analytics #147

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content marketing How to Overcome Content Marketing Struggles [from eMarketer;More

3 tips to maximize video marketing using Twitter

Visual content marketing- particularly in the form of videos- is the hot topic of marketing at the moment. Videos are attention grabbing, and when done well, attention holding. They can elicit strong emotional response. Brands like Budweiser have capitalized on this with their horse-and-puppy friendship Super Bowl commercials. Most brands don’t have the same levelMore

The Week in Social Analytics #99

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Instagram Diverges From Vine By Personalizing Explore Tab [from TechCrunch; written by JoshMore

The Week in Social Analytics #95

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. 6 Brands That Will Have You Rethinking Your Social MediaMore