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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things Facebook In keeping up with Facebook,More

Platform updates roll out at a fairly fast and furious pace, so it’s possible you might have missed the ability to go hands-free in your Instagram Stories. If you haven’t been using it and you do a lot of video sharing in your Instagram Stories- or would do more if you didn’t have to pressMore

Craft beer has gained a reputation for taking itself too seriously- remember that Budweiser ad that made fun of fussy craft brews and the fussy people that like them?- but Kona Brewing of Hawaii is here to remind us it doesn’t have to be that way. And we don’t have to be glued to ourMore

The marketing industry talks a lot about how brands need to be more authentic and more human, but we as a society also all know brands still need to sell their products in order to stay in business. The key is to tap into values that a brand’s target audience holds without making your product theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing If you’re planning to live-stream yourMore

Brands can get into a lot of trouble when they try to take on social issues— see the recent backlash against Pepsi, for one example. It’s difficult to come across as sincere in understanding and caring about the nuances of important societal issues when everyone knows you’re still a brand who ultimately has a productMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On influencer marketing and the FTC Once again, aMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about Facebook For all the latest on HowMore

Video is an undeniably popular element of social media marketing. Whether or not your brand has already actively made it part of your content strategy, there’s no time like the present to try a little something new. With that in mind, here are six steps for your brand to take to try new video on social.More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing If you’d gotten comfortable with Facebook’sMore