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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. All about video Ah, the much lauded and elusive viral video. How do youMore

It’s pretty clear to most of us at this point that live video is something we need to be thinking about for our brands, but a big obstacle for many is how to create live video that is engaging and doesn’t just add to the noise of everyone testing out Facebook Live or Periscope for theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing Think B2B can’t be funny? 7 B2B Companies Making Pretty Funny ContentMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Facebook video and platform updates If you’re interested in capitalizing on Facebook LiveMore

Video is still the reigning content format of choice in marketing at the moment, but how do you add more video to your strategy if it’s already set in stone or full of other content types that are working for your audience? Here’s how to painlessly expand your social video strategy. Make an assessment You knowMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video, including Facebook Live and Snapchat. If you want to Facebook Live likeMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On platform features In case you’ve ever wondered How to Create and Use Facebook’s DarkMore

As video has become more prominent across social media platforms, beauty brands have been smart to capitalize on this new horizon for beauty tutorials as part of their content plans. We’ve looked at NARS going 360-degrees with theirs, but the biggest issue with 360-degree video is that you can’t repurpose the content on other platforms— yet.More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On all that video content We all know eliciting an emotional response from our audience makes them more likelyMore

New Year’s resolutions have probably mostly been forgotten by mid-February, but Nike is keeping them alive via its new original web series Margot vs Lily that ties into its bigger #betterforit campaign. The eight full episodes are being released gradually on their website and YouTube channel with shorter teasers across their social accounts- Facebook, Twitter,More