Halloween is obviously an important time of year for candy brands and Mars candy has done something truly attention-grabbing this year with a series of bite-sized horror films (all two minutes) that are each sponsored by a different brand of Mars candy and are truly a treat for horror fans. They partnered with Fox for the project, soMore

The Week in Social #277

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing and crisis comms If you’re lookingMore

The Week in Social #276

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On Instagram and video marketing If you’re a B2BMore

Filmmaker Guillermo del Toro is known for the darker cast to a lot of his works, often underlying that darkness with humor and hope where appropriate. “Tequila” might not spring to mind when you read that description, but his recent partnership with Patrón makes sense when you watch the three minute short it produced; those elements areMore

The Week in Social #273

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing Be sure you’re getting the mostMore

The Week in Social #272

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about video eMarketer reports on the latest InstagramMore

First things first for the unfamiliar: ASMR stands for “autonomous sensory meridian response” but it’s more than just that, and not everyone is susceptible to its effects. Econsultancy breaks it down on their blog: “If you’ve ever been sent into a state of pure relaxation from hearing someone turn the pages of a newspaper or speakingMore

The Week in Social #271

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On crisis comms Here’s the one big question thatMore

It’s no secret that video is the media format darling of the moment for marketers, but REI’s embrace of video isn’t limited to a single platform or format. Instead the brand sat down and thought through its voice and values before putting together a video strategy grown from its content marketing plan. This strategy includesMore

The Week in Social #269

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video First things first: If youMore