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Whether your brand is looking to finally dive into the social video waters, just dip your toes in, or add some new formats into your established social video strategy (sorry we dried up on the water metaphor), we’re covering all of the latest platform updates and strategies. Got a question or something we missed? Find usMore

It’s hard to make a message like “please recycle” entertaining and sexy, but Coke manages it in a multi-layered way with its new ad. Not only does the ad tell the love story of two drink bottles- an orange Fanta and a zero-sugar Coke- but it’s also a stop motion video made entirely of recycledMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things content marketing, including video Peter MinniumMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video If you have  limited resourcesMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things content One brand’s case study onMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things Facebook In keeping up with Facebook,More

Platform updates roll out at a fairly fast and furious pace, so it’s possible you might have missed the ability to go hands-free in your Instagram Stories. If you haven’t been using it and you do a lot of video sharing in your Instagram Stories- or would do more if you didn’t have to pressMore

Craft beer has gained a reputation for taking itself too seriously- remember that Budweiser ad that made fun of fussy craft brews and the fussy people that like them?- but Kona Brewing of Hawaii is here to remind us it doesn’t have to be that way. And we don’t have to be glued to ourMore

The marketing industry talks a lot about how brands need to be more authentic and more human, but we as a society also all know brands still need to sell their products in order to stay in business. The key is to tap into values that a brand’s target audience holds without making your product theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing If you’re planning to live-stream yourMore