Even if you aren’t a basketball fan, chances are you’ve heard of Steph Curry. It’s a mark of the sport that he’s considered smaller at 6’3″- the average professional player is around 6’7″- and ESPN had some fun debuting their latest campaign around the idea of smaller guys being the ones currently playing some ofMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing If you’ve been experimenting with InstagramMore

The trend is local, organic fruit for your juicer, right? What about fruit that’s several hundred years old and also part of a still life painting? With 86% of Europeans missing out on their five-a-day, we wondered…how many would notice if fruit and veggies disappeared completely? pic.twitter.com/NjDA9T0ens — Philips (@Philips) April 23, 2018 All theMore

Cinco de Mayo is on a Saturday this year, and Jose Cuervo is taking advantage of this rarity to launch a campaign getting consumers ready for the big day with a routine of “Cinco-cising” with support from actor James Van Der Beek. (And more, like an entire microsite dedicated to it.) Meant to gently mockMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On brand strategy and crisis comms Consumers increasingly wantMore

KFC has a new sandwich out, and its release required the revival of its Colonel of the same name: The Extra Crispy Colonel. This Colonel is played by renowned, very tan actor George Hamilton. Hamilton is most likely not well-known to the younger demographic KFC is attempting to appeal to with its on-the-go crispy sandwichesMore

To round out our series on video marketing vs. algorithms (you can read about Twitter here and Facebook here) we’re covering Instagram. Got a question or something we missed? Find us on Twitter @UnionMetrics. What we know about the Instagram algorithm We’ve written about the Instagram algorithm a few times recently, from everything you need toMore

The Boston Marathon is an iconic event, and not just for runners. Marathon Monday is celebrated by runners the world over. This year Adidas is celebrating each and every Boston Marathon runner- and its 30-year partnership with the Boston Athletic Association- by creating a personalized video for every single one of them. That’s 30,000 videos. MarketingMore

There are the sophisticated and cool among us who always know about the latest modern art exhibit and have it on their calendars as a must-see event. Then there are the rest of us who ask ourselves, at least internally, if two old vacuum cleaners encased in plastic columns are really art? Some of usMore

Finding time to hang out with your friends gets harder in certain stages of your life, and Tostitos is here to remind us all to make those relationships a priority. Otherwise Jean-Claude Van Damme might steal our friends (and eat all of the snacks they had to share with us). You don’t want to getMore