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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On all that video content We all know eliciting an emotional response from our audience makes them more likelyMore

New Year’s resolutions have probably mostly been forgotten by mid-February, but Nike is keeping them alive via its new original web series Margot vs Lily that ties into its bigger #betterforit campaign. The eight full episodes are being released gradually on their website and YouTube channel with shorter teasers across their social accounts- Facebook, Twitter,More

The Week in Social #190

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing Are you writing too much content? Not enough? The right kinds? How do you even know?More

As with any social trend, video can be a great boon to your content marketing strategy with the right planning and resources. With more marketers making room in their budgets to experiment with video, we thought we’d check in on how to best implement it across your multi-channel social media strategy, including where you mightMore

The Week in Social #187

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On influencer marketing and core values. Think you need big cash to hire a big celebrity for the mostMore

The Week in Social #184

It’s a new year, and The Week in Social is back! We hope everyone had an excellent holiday, and we’re ready to once again share with you the best things we got our eyeballs on this week. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On the law. In case youMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. What marketers struggle with: Multichannel, influencers, video. Why Marketers Haven’t Mastered Multichannel? While marketers say they want to makeMore

The Week in Social Analytics #156

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  Platform-specific tips and tricks.  How to Add Paragraph Spacing to YourMore

The Week in Social Analytics #155

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content strategy, content marketing, and storytelling.  Content Strategy vs. ContentMore

The rising popularity of video across social media means you’re probably doing more of it and you want to be sure your videos are as recognizable to your brand as the rest of your content is. Designing a cohesive visual style is a lot like finding your voice in writing; it might vary a bit inMore