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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video If you’ve been meaning toMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Familiar with the concept of contentMore

Last week we looked at a preview of the conversation around the Oscars on Twitter and learned about WalMart’s advertising campaign that featured a series of short films created around a receipt (#TheReceipt). Each one had a different director, each known for different types of film storytelling, and attempted to tell the story behind- you guessedMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Video orientation can be a hotly contested subject: Should brands keep things vertical? Horizontal? Both, tweaking one for mobile and one for desktop consumption? Ford- with the help of Saatchi & Saatchi- decided to play with these different options in a video that cleverly uses a change in supposed orientation to point out potential dangerousMore

The Week in Social #243

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On influencers and platform updates Here’a great windowMore

It’s an intriguing question and GE looks at what such a world would look like in one of its latest ads, highlighting accomplished physicist Mildred “Millie” Dresselhaus.  The ad is part of GE’s campaign with a goal of having 20,000 women in STEM roles by the year 2020. 20,000 women in technical roles by 2020. We'reMore

The Week in Social #242

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On content marketing If you think the onlyMore

VR (or virtual reality) has been one of the hot topic issues for marketers lately, and the sponsors behind the Puppy Bowl are incorporating it into this year’s Big Puppy Game: The “Puppy Bowl Virtual Reality Experience” will let viewers experience the game through the point of view of one of the puppies playing, Buttons. So while it’sMore

Video marketing is predicted to rise this year- at least by 8.2% according to eMarketer- and GE is just one brand finding new ways to explore video. In this instance, they decided to find out if you could fight fire with fire (sounds) and they decided to share it in 360 degree video format. WhyMore