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Video orientation can be a hotly contested subject: Should brands keep things vertical? Horizontal? Both, tweaking one for mobile and one for desktop consumption? Ford- with the help of Saatchi & Saatchi- decided to play with these different options in a video that cleverly uses a change in supposed orientation to point out potential dangerousMore

The Week in Social #243

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On influencers and platform updates Here’a great windowMore

It’s an intriguing question and GE looks at what such a world would look like in one of its latest ads, highlighting accomplished physicist Mildred “Millie” Dresselhaus.  The ad is part of GE’s campaign with a goal of having 20,000 women in STEM roles by the year 2020. 20,000 women in technical roles by 2020. We'reMore

The Week in Social #242

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On content marketing If you think the onlyMore

VR (or virtual reality) has been one of the hot topic issues for marketers lately, and the sponsors behind the Puppy Bowl are incorporating it into this year’s Big Puppy Game: The “Puppy Bowl Virtual Reality Experience” will let viewers experience the game through the point of view of one of the puppies playing, Buttons. So while it’sMore

Video marketing is predicted to rise this year- at least by 8.2% according to eMarketer- and GE is just one brand finding new ways to explore video. In this instance, they decided to find out if you could fight fire with fire (sounds) and they decided to share it in 360 degree video format. WhyMore

The Week in Social #237

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Wondering what the experts think aboutMore

Sometimes clients are really excited about new technologies, but lack the knowledge and resources to jump in the way their enthusiasm would like them to. Other times they’re terrified of anything new and skeptical that it could work for their brand. Either way, it’s up to agencies to help their clients get the most fromMore

A commercial (appropriately titled “Kitty Kommercial”) for an animal rescue organization and group of no-kill shelters in Atlanta, Georgia has been making the rounds on the Internet and for good reason: This goofy, low-budget commercial gently mocks infomercials and used car salesmen for the perfect blend of accessible humor that makes viewers consider getting a furryMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore