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Video marketing is predicted to rise this year- at least by 8.2% according to eMarketer- and GE is just one brand finding new ways to explore video. In this instance, they decided to find out if you could fight fire with fire (sounds) and they decided to share it in 360 degree video format. WhyMore

The Week in Social #237

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Wondering what the experts think aboutMore

Sometimes clients are really excited about new technologies, but lack the knowledge and resources to jump in the way their enthusiasm would like them to. Other times they’re terrified of anything new and skeptical that it could work for their brand. Either way, it’s up to agencies to help their clients get the most fromMore

A commercial (appropriately titled “Kitty Kommercial”) for an animal rescue organization and group of no-kill shelters in Atlanta, Georgia has been making the rounds on the Internet and for good reason: This goofy, low-budget commercial gently mocks infomercials and used car salesmen for the perfect blend of accessible humor that makes viewers consider getting a furryMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Holiday marketing is a festive beast all its own, with months of planning often going into an effort that rolls out across social channels and more. Here are some of our favorite holiday campaigns from this year that we got inspired by, and we hope you can draw some inspiration too! Got a favorite weMore

Starbucks is the latest big brand to join the original video content creation club and they’re pairing with three writers from The Simpsons to do it. The resulting animated series, called 1st & Main, “will creatively bring to life moments that happen in Starbucks stores across the country and star a cast of animated animalMore

The Week in Social #233

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about video marketing (and Facebook metrics) If yourMore

The Week in Social #230

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. We’re keeping it short and sweet this week forMore

We’re raised to know that certain topics simply aren’t discussed in polite society. So how is a marketer to get around that social taboo when selling something like the cheekily named Poo~Pourri? Humor and a well-executed video marketing strategy seem to do the trick for them. From a longer YouTube ad that’s a playful takeMore