The Week in Social #163

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. Video content marketing is the new black (still). Brendan Gahan talks Today’s Digital Video Revolution & The FutureMore

The rising popularity of video across social media means you’re probably doing more of it and you want to be sure your videos are as recognizable to your brand as the rest of your content is. Designing a cohesive visual style is a lot like finding your voice in writing; it might vary a bit inMore

So you want to get into video content marketing. Those who are excellent at video content marketing make it look easy, leaving the uninitiated with high hopes and a crushing sense of reality once they start researching the work that goes into a well-executed and branded piece of video content. Should you be live-streaming? OnMore

The Week in Social Analytics #150

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On social media marketing.  The first step in social media marketingMore