We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On video content marketing Video is obviously still the current darling of marketing, so if you’ve been dragging yourMore

Live-streaming can be intimidating because there isn’t a lot of room for error. It’s just you and the camera. . .and however many other people are watching from the other side. If you’ve been wanting to give live-streaming a try but aren’t sure where to start, we’ve got some quick tips to get you upMore

It’s no secret that Facebook is prioritizing video in its News Feed algorithm and ever since we ran our Facebook November Experiment we found video performs best for us, as well. (Always test best practices on your specific audience, after all.) Months later, video still performs better for us than any other form of content we’veMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On all that video content We all know eliciting an emotional response from our audience makes them more likelyMore

As with any social trend, video can be a great boon to your content marketing strategy with the right planning and resources. With more marketers making room in their budgets to experiment with video, we thought we’d check in on how to best implement it across your multi-channel social media strategy, including where you mightMore

Predictions for social marketing in 2016 were full of the continued growth of social video, and there’s no shortage of blog posts and experts in Twitter chats encouraging brands to do more with video. But once you’ve got your video content marketing plan and started producing and sharing, how do you know it’s working? We’reMore

The Week in Social #184

It’s a new year, and The Week in Social is back! We hope everyone had an excellent holiday, and we’re ready to once again share with you the best things we got our eyeballs on this week. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On the law. In case youMore

In an effort to practice more of what we preach, we spent the month of November trying some different things out on our Union Metrics Facebook Page to see what works for us organically – we didn’t boost any posts for the whole month – and we thought we’d share those results with you here.More

The Week in Social #180

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On video content marketing. If you need help with your YouTube marketing, then How to Effectively use YouTube forMore

The Week in Social #178

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing. Working on a content strategy for 2016? Demian Farnworth cautions that you Don’t Create Your ContentMore