We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing Don’t know how to put aMore

It’s no secret that video is the media format darling of the moment for marketers, but REI’s embrace of video isn’t limited to a single platform or format. Instead the brand sat down and thought through its voice and values before putting together a video strategy grown from its content marketing plan. This strategy includesMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things content One brand’s case study onMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing If you’d gotten comfortable with Facebook’sMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video video B2B and B2C marketingMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Familiar with the concept of contentMore

Last week we looked at a preview of the conversation around the Oscars on Twitter and learned about WalMart’s advertising campaign that featured a series of short films created around a receipt (#TheReceipt). Each one had a different director, each known for different types of film storytelling, and attempted to tell the story behind- you guessedMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Video orientation can be a hotly contested subject: Should brands keep things vertical? Horizontal? Both, tweaking one for mobile and one for desktop consumption? Ford- with the help of Saatchi & Saatchi- decided to play with these different options in a video that cleverly uses a change in supposed orientation to point out potential dangerousMore

The Week in Social #241

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On content marketing and social media marketing ChasingMore