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We recommend taking a deeper dive into your brand’s social media analytics at least once a quarter to assess performance, adjust any goals as necessary and glean some new ideas for your content marketing calendar going forward. That’s easy to know and harder to do- especially with a multi-channel strategy- so here are four thingsMore

Discussion of multi-channel social marketing strategy is everywhere for a good reason; your collective audience might be everywhere but most of them still have individual preferences on which platforms they like to hang out on, and you want them to be able to find the information they need from you in the place they prefer toMore

There’s so much you can search for in a Union Metrics Twitter Tracker. You’re not limited to just monitoring an account or a hashtag – with our topic Trackers, you can analyze anything that appears in a tweet. That includes keywords, phrases, hashtags, URLs, you name it. And each Tracker can contain multiple queries, so you can includeMore

No matter how much you plan ahead as a Social Media Manager- or any other role in charge of social analytics in your organization- sometimes you get called upon to provide metrics on short notice. Here’s how to pull together what you need using the Union Metrics Social Suite, with however much time you have. WhenMore

Now you can have a summary of your Union Metrics analytics emailed to you once a week! Sign into your Union Metrics account now to set your email preferences and sign up for the weekly digest. Or read more about the email digest and what’s included here.

2015 was another big year for Union Metrics. We’re so proud of all the work the team put in this year, from shipping brand new functionality to updating and enhancing existing features, as well as spending time giving back to the community and relaxing outside the office. We wanted to take some time before the holidays to look back onMore

Big news! We’re upgrading our Twitter Trackers – how they work and how they look. We’re excited to give you the option to check out the updates today. Keep reading to see what’s new and how the Tracker has improved. Or go directly to your account now to see it in action. What’s new Most obviously,More

This article, written by our Editor-in-Chief Jenn Deering Davis, was originally published on AdWeek’s SocialTimes.  We’ve read dozens of articles citing how many millions of views social video garners every day. We know that teenagers now watch more online video than broadcast TV every week. Adults watch many times more online video now than they didMore

This article, written by our Editor-in-Chief Jenn Deering Davis, was originally published on PerformanceIN.  One of the best things about Facebook is all the metrics we can access through Insights or third-party analytics providers (like Union Metrics!). For brands, it’s a veritable data buffet! However, there are so many metrics that it’s hard to know whichMore