If you hate all things pumpkin spiced, then you’re glad we’re now well into December and the pumpkin spice fury has quieted as peppermint mochas and gingerbread lattes roll onto seasonal menus. Hate or love it, there’s a huge conversation around all things pumpkin spice across the internet and of course on Twitter. And thisMore

For the past year or more it has been the talk of the kitchen: The Instant Pot. But where did it come from? Why does everyone you know suddenly have one? How do they work? To attempt to answer these questions (and likely raise more) we turned to the wise sage of our time, Twitter,More

You spend a lot of time on content – developing it, sharing it, analyzing it. To get even more from your content, you should think how you can repurpose older content to reshare again now. Think of all the people who missed it the first time around! We bet there’s still some life left in yourMore

Even if you didn’t catch the Academy Awards live last night, you’ve probably seen some of the conversation around host Chris Rock, especially if you’ve logged on to any of your social media accounts. Twitter is, of course, where most people go to share their thoughts live, so we took a look at the conversation onMore

For the past few weeks we’ve been keeping an eye on the big TV conversations on Twitter using Union Metrics Echo and writing about them for a weekly feature on Found Remote, the social TV hub of The Drum. As the column itself puts it: “The TV industry has historically championed good TV ratings andMore

For an agency, one of the most important aspects of any new business pitch is information. To win a new client, you have to first do your homework. The more you know about a potential client’s business and current marketing, PR or social media strategy, the better prepared you will be to address their biggestMore

The Twitter archive is a powerful and vast source of useful data for brands and marketers. It comprises hundreds of billion of tweets from nearly ten years of Twitter activity. And it’s now easier than ever to mine that data to help inform real business decisions using the power of the full Twitter archive. AtMore

This article, written by our Editor-in-Chief Jenn Deering Davis, was originally published on AdWeek’s SocialTimes.  After almost ten years, Twitter has become the pulse of the planet. Users post more than 6,500 new Tweets every second, sharing information about everything, from the mundane to the world-changing. While some might be worried about Twitter’s growth slowingMore

Reminder: See Union Metrics Echo in action tomorrow!

Just in case you forgot to mark it on your calendars, we wanted to remind you that our Echo demo is happening tomorrow! Join us at 9:00 a.m. PDT (4:00 p.m. GMT) for a demo of the brand new Union Metrics Echo. The entire Twitter archive – hundreds of billions of Tweets going back toMore