Valentine’s Day marketing can get excruciatingly saccharine and predictable with diamonds and sugar making us all want to hide out until it’s all at least discounted on February 15th. That makes brands like MeUndies who get creative stand out even more. No stranger to UGC- their Instagram bio tells fans and followers to tag them withMore

UGC isn’t new when it comes to big game ads- recall Dorito’s Crash The Super Bowl contests of years past- but Kraft is taking it to a new level by incorporating near real-time content from fans the day of the big game. In order to get the word out, they’ve been teasing the campaign: And KraftMore

The Week in Social #287

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing What short attentions pans? Here’s WhyMore

The Week in Social #275

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing and engagement UGC (or user-generated content)More

Former Red Sox player David Ortiz has retired, and now he’s asking- along with John Hancock- how he should spend his time in retirement. After all, he’s a #RetirementRookie. This clever ad lays out the premise and asks viewers to share their ideas. The best ones will be made into new videos: This is aMore

Last year REI decided to close its doors for Black Friday, encouraging its employees and everyone else to #OptOutside instead of shopping. This year, 275 other national and local organizations joined in the campaign, according to AdWeek: “Brands joining in the effort include Subaru of America, which will provide a fleet of vehicles in NewMore

It’s safe to say that the internet has fallen in love with the design of the new LEGO bags from designers from the School of Visual Arts. They’re being praised all over social media, including Instagram and Twitter: A bag that turns your hand into a #LEGO. An awesome concept of #LEGObag designed… https://t.co/335K9ZrV9g #marketingMore

The Week in Social #219

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On where you should be on social and howMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Facebook and algorithms. Bookmark this and incorporate these tips into your social crisis comms plan: 10 tactics forMore