As you’ve undoubtedly heard, there’s a big presidential candidate debate tonight. Ten Republican candidates – the current GOP front-runners – will gather for the 2016 presidential race’s first major televised debate. Fox News selected these 10 debate participants from a larger group of 17 possible candidates based on averages from five recent national polls. And to absolutely noMore
We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. What marketers struggle with: Multichannel, influencers, video. Why Marketers Haven’t Mastered Multichannel? While marketers say they want to makeMore
3 ways entertainment marketers can better engage fans on social media
This post originally appeared on MediaPost and we are pleased to be able to share it with you here! Some of the most popular social media accounts belong to entertainment brands — celebrities, TV shows, movies, entertainment media — the list goes on. These brands have built up large, loyal followings by sharing lots ofMore
Our favorite social media stats and facts
Social media changes quickly, and it can be hard to keep up with the latest usage information for the top channels. We thought we’d make it easier by rounding up our five favorite social media stats for our four favorite social networks: Twitter, Tumblr, Instagram and Facebook. Many of these come from Union Metrics research,More
The Week in Social #159
It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Big questions and B2B Every marketing challenge revolves around these questionsMore
The Week in Social Analytics #157
It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On social strategy The new guide to minimizing legal risks inMore
At Union Metrics, we provide measures of potential reach and impressions on Twitter with both our snapshot reports and in-depth Twitter analytics. Reach is the size of the estimated potential unique audience for a set of tweets. We calculate reach algorithmically, based on data we’ve been collecting from Twitter since we launched more than fiveMore
Bare-faced on Twitter & Instagram: Amy Schumer’s #GirlYouDontNeedMakeup
On Tuesday a new episode of Inside Amy Schumer aired on Comedy Central, and in anticipation of this boy band parody sketch, Amy posted a no-makeup selfie on Twitter and Instagram asking her followers to share selfies of themselves without makeup on either platform with the hashtag #GirlYouDontNeedMakeup. And the response has been as sweet as aMore
Where does Union Metrics social data come from?
Ever wondered where we get the social data we build our analytics on at Union Metrics? Here’s a quick rundown on where our data comes from and what that means to you. Twitter We get all our Twitter data directly from Twitter! We’ve had a relationship with Gnip since 2011, and now that Gnip has been acquired byMore
The power of visual storytelling on Twitter (and beyond!)
It’s no secret that in the never-ending stream of 140-character messages that is Twitter a snappy visual can make yours stand out; Twitter themselves did a study and found that across different content categories adding an image to your tweet boosted engagement in the form of a higher retweet rate. So simply adding photos toMore