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Where does Union Metrics social data come from?

Ever wondered where we get the social data we build our analytics on at Union Metrics? Here’s a quick rundown on where our data comes from and what that means to you. Twitter We get all our Twitter data directly from Twitter! We’ve had a relationship with Gnip since 2011, and now that Gnip has been acquired byMore

The power of visual storytelling on Twitter (and beyond!)

It’s no secret that in the never-ending stream of 140-character messages that is Twitter a snappy visual can make yours stand out; Twitter themselves did a study and found that across different content categories adding an image to your tweet boosted engagement in the form of a higher retweet rate. So simply adding photos toMore

5 ways to make the most of snapshot reports

Our snapshot reports are a great way to get some quick analytics about a conversation or topic on Twitter, and we want to help you get the most out of them that you can! Here are five ways to make the most of your snapshots. 1. Maximize your results Take your snapshot as soon asMore

The Week in Social Analytics #139

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On your audience  Do You Know What Your Audience Is DoingMore

How did the 2015 Golden Globes do on social media?

The 72nd annual Golden Globes aired last night and as usual the show didn’t disappoint, and neither did the social activity we tracked in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association.  Yesterday 704k contributors posted 2.4M tweets about the Golden Globes for a unique potential reach of 361M and it wasn’t just the normals live-tweeting the show either; a lot ofMore

At Union Metrics, we can access any tweets in Twitter’s history with our TweetReach analytics reporting! So if you’re interested in understanding the impact of tweets about a past campaign or project, we can help. Use this guide to see which TweetReach product you need, depending on when your tweets were posted. When were the tweets posted?More

#CES 2015 on Instagram and Tumblr

On Tuesday we looked at the conversation around early #CES2015 tweets, but this year for the first time we also wanted to look at the conversation on other networks. Curious? See how the early conversations on Tumblr and Instagram differ from the conversation on Twitter, and leave your thoughts in the comments.   Photo fromMore

The Week in Social Analytics #127

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On platforms You Can Put A Price On Pinterest [fromMore

Why potential reach and impressions matter on Twitter

All TweetReach reporting includes a number of engagement and listening metrics for Twitter. Two of the main metrics we provide are potential reach and impressions. Let’s talk a little more about what reach and impressions are, and why they’re so important to your Twitter strategy. Reach is the size of the estimated potential unique audienceMore

3 non-traditional use cases for TweetReach historical analytics

We’ve already looked at 5 ways to use our premium historical analytics, including an in-depth look at how to use them to build brand voice, and now we want to go over some more non-traditional use cases for them. Even if you’re part of a more traditionally minded marketing team, these could inspire some newMore