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While the number of followers you have on any given platform isn’t the only reason for your existence on that platform, learning how to get more followers is one of the most important aspects of social media marketing. With that said, here are some of the best practices we’ve found that work across social media. As always ifMore

Twitter and the 2015 MTV VMAs

How many tweets did fans post about the MTV VMAs yesterday? A LOT. There were more than 11.5 million tweets posted about the VMAs during the 2.5-hour show and 20.9 million tweets during the full day on Sunday. A few other highlights: Kanye West announced he will run for president in 2020, and generated 2.8 million tweetsMore

Twitter and the Republican presidential debate losers

As you’ve undoubtedly heard, there’s a big presidential candidate debate tonight. Ten Republican candidates – the current GOP front-runners – will gather for the 2016 presidential race’s first major televised debate. Fox News selected these 10 debate participants from a larger group of 17 possible candidates based on averages from five recent national polls. And to absolutely noMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. What marketers struggle with: Multichannel, influencers, video. Why Marketers Haven’t Mastered Multichannel? While marketers say they want to makeMore

3 ways entertainment marketers can better engage fans on social media

This post originally appeared on MediaPost and we are pleased to be able to share it with you here! Some of the most popular social media accounts belong to entertainment brands — celebrities, TV shows, movies, entertainment media — the list goes on. These brands have built up large, loyal followings by sharing lots ofMore

Our favorite social media stats and facts

Social media changes quickly, and it can be hard to keep up with the latest usage information for the top channels. We thought we’d make it easier by rounding up our five favorite social media stats for our four favorite social networks: Twitter, Tumblr, Instagram and Facebook. Many of these come from Union Metrics research,More

The Week in Social #159

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  Big questions and B2B Every marketing challenge revolves around these questionsMore

The Week in Social Analytics #157

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On social strategy  The new guide to minimizing legal risks inMore

Bare-faced on Twitter & Instagram: Amy Schumer’s #GirlYouDontNeedMakeup

On Tuesday a new episode of Inside Amy Schumer aired on Comedy Central, and in anticipation of this boy band parody sketch, Amy posted a no-makeup selfie on Twitter and Instagram asking her followers to share selfies of themselves without makeup on either platform with the hashtag #GirlYouDontNeedMakeup. And the response has been as sweet as aMore