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If you’ve ever used any Twitter analytics, you’re probably wondering about the difference between types of Twitter impressions. What are potential impressions compared to actual impressions? And why should you can about potential impressions at all? We can answer these questions. Keep reading. First, some definitions. Reach represents the size of the potential unique audience. Reach removes duplicates from the calculationMore

From time to time, our Editor-in-Chief Jenn Deering Davis gets a bee in her bonnet about a trend in social media, marketing or analytics. Occasionally one of those bees leads to a new edition of the editor’s column. This is one of those times.  This week, we learned that Twitter is considering adding some length toMore

We’ve rounded up our best tips and best practices for Twitter here. So bookmark this post and use it to improve your 2016 social media marketing strategy. (And of course, don’t forget to check our Union Metrics Twitter analytics!) General Twitter tips Some of our go-to Twitter best practices: Hashtags: Twitter hashtag best practices and a related update in Quick tip for hashtagsMore

So you’re probably aware that a little movie called “Star Wars: The Force Awakens” opens this week. You’re probably also aware that this movie is a pretty big deal and a lot of people seem to be excited about it. So, how excited are they? Let’s take a look at what Twitter can tell us.More

As 2015 comes to a close, many of us will spend the next few weeks reflecting on the past year and looking forward to the next. In the spirit of the latter, our Editor-in-Chief Jenn Deering Davis wrote up some of her predictions for social media marketing in 2016. More original content on owned channelsMore

Big news! We’re upgrading our Twitter Trackers – how they work and how they look. We’re excited to give you the option to check out the updates today. Keep reading to see what’s new and how the Tracker has improved. Or go directly to your account now to see it in action. What’s new Most obviously,More

Black Friday is almost upon us, so we rounded up all of the best advice we have around it for this year to get you ready and feeling prepared, whether you’re facing shoppers in-store, online, on social, or on all of the above. How retailers can learn from past Black Fridays on Twitter to haveMore

We’ve looked at how people discuss entertainment across social channels, but that doesn’t necessarily mean everyone is always on their best behavior. (Or blocking and reporting options on every platform wouldn’t be such an important feature.) So if you’re going to live-tweet (or blog, or post or otherwise socially share) your favorite TV show, stickMore

The Week in Social #176

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. All about Twitter Twitter hosted their developer conference this week (Flight) and made several announcements around platform updates, whichMore

We’re so excited to announce the newest addition to the Union Metrics product lineup: Union Metrics Echo! Echo is an entirely new way to instantly access and analyze the entire Twitter archive. With Echo, the entire Twitter archive is easily searchable in real time using a powerful query language combined with a rich, interactive visualMore