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Even if you didn’t catch the Academy Awards live last night, you’ve probably seen some of the conversation around host Chris Rock, especially if you’ve logged on to any of your social media accounts. Twitter is, of course, where most people go to share their thoughts live, so we took a look at the conversation onMore

It’s been a big week for our favorite social media! Two of our favorite sites have rolled out two widely anticipated features. Missed the news? Here’s what’s new. We’ve finally gotten reactions on Facebook. Now you can do more than like a post – you can love, laugh, cry, even be angry. Think of the possibilities.More

What are Twitter impressions? Why do they matter? How are they calculated? Twitter impressions are one of the most used and most controversial Twitter metrics social media marketers deal with today. So hopefully, we can help. Here’s a list of our favorite Twitter impressions resources. Get to know how Twitter impressions are calculated, the difference betweenMore

For those of us who spend a lot of time immersed in social media, it’s hard to remember the time before the hashtag. Its invention as we currently know and use it is credited to Chris Messina, via this 2007 tweet: how do you feel about using # (pound) for groups. As in #barcamp [msg]?More

The Week in Social #189

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On new research and complying with the FTC. New rules from the FTC means they’re most likely going to startMore

It’s here! The rumored and hotly contested update to Twitter’s timeline has arrived. So, what does it really mean for your Twitter timeline? How algorithmic is it actually? How out of order will these tweets be? And most of all, was it worth all the #RIPTwitter fuss last weekend? Let’s dig in. Getting set upMore

Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41 official Super Bowl advertisers, which includes Pepsi, who is sponsoring the halftime show. Of the 40 brands running commercials, 34 of themMore

In December, we previewed some changes we were making to our Twitter Trackers and many of you tried them out during our beta period. We’re excited to report that these updates are now live and fully accessible to everyone! In addition to a beautiful new look, Union Metrics Twitter Trackers include a few new metricsMore

If you’ve ever used any Twitter analytics, you’re probably wondering about the difference between types of Twitter impressions. What are potential impressions compared to actual impressions? And why should you can about potential impressions at all? We can answer these questions. Keep reading. First, some definitions. Reach represents the size of the potential unique audience. Reach removes duplicates from the calculationMore