Sports on social media: How fans talk tells you more than just how they feel

There has been plenty of coverage around Monday night’s BCS Championship Game between Florida State and Auburn; everything from fan to brand reactions on Twitter. On the surface these tweets strike as funny, impassioned, angry, or incredulous– not unexpected reactions when it comes to something fans connect with as deeply as their favorite sports teams.More

A quick look at early #CES2014 tweets

Speaking of events that happen this time of year, it’s CES week in Las Vegas. (You may recall that we’ve analyzed CES tweets before.) We’ll write more on this as the event continues over the next few days, but we wanted to check on what Twitter thinks about CES so far. Here’s a quick rundown of early CES tweets.More

The Golden Globes are Sunday!

It’s that time of year again – awards season! The 71st Golden Globe Awards are this Sunday, and as usual, we’ll be there to track the social media conversation around the event and help out on the #redcarpet. So, we were wondering… In the days leading up to the first major awards show in Hollywood this season, which movies, TVMore

Twitter hashtag best practices

Hashtags are a delightful, double-edged sword. On one hand, they enable you to organize your tweets so they can be found by others interested in the same type of content. On the other hand, they can be hijacked by those looking to capitalize on the popularity of particular hashtag. With that in mind, you’ll wantMore

The Week in Social Analytics #79

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Social Data Market Momentum: It’s Not About the Firehose [fromMore

What Black Friday sales is Twitter most excited about this year?

As we like to do every year around this time, we’re checking into what Twitter is saying about holiday shopping, particularly around Black Friday. This past weekend- a full week before Black Friday officially starts- things were starting to really accelerate on Twitter, with an average of about 5,000 tweets an hour posted about BlackMore

In case of emergency: Airlines and crisis communication on Twitter

What airlines should look for on Twitter and what to measure, before, during, and after a crisis Social media is both a blessing and a curse in a time of crisis. While companies are able to rapidly disseminate information, share updates, and directly interact with the public in real time, misinformation can also spread likeMore

The Week in Social Analytics #76

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Social Media Fears, Tips, and Strategies for Small Businesses [fromMore

The Week in Social Analytics #75

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Twitter News Consumers: Young, Mobile and Educated [Pew Research JournalismMore

Twitter Tip: Emergency alerts

A Twitter Quick Tip.  Twitter now allows you to enable emergency alerts from certain participating organizations. These alerts are meant to complement, not replace, traditional emergency alerts and you can opt in or out at any point. You can find the alerts page for each organization by adding /alerts to the end of their TwitterMore