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It’s here! The rumored and hotly contested update to Twitter’s timeline has arrived. So, what does it really mean for your Twitter timeline? How algorithmic is it actually? How out of order will these tweets be? And most of all, was it worth all the #RIPTwitter fuss last weekend? Let’s dig in. Getting set upMore

Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41 official Super Bowl advertisers, which includes Pepsi, who is sponsoring the halftime show. Of the 40 brands running commercials, 34 of themMore

In December, we previewed some changes we were making to our Twitter Trackers and many of you tried them out during our beta period. We’re excited to report that these updates are now live and fully accessible to everyone! In addition to a beautiful new look, Union Metrics Twitter Trackers include a few new metricsMore

If you’ve ever used any Twitter analytics, you’re probably wondering about the difference between types of Twitter impressions. What are potential impressions compared to actual impressions? And why should you can about potential impressions at all? We can answer these questions. Keep reading. First, some definitions. Reach represents the size of the potential unique audience. Reach removes duplicates from the calculationMore

From time to time, our Editor-in-Chief Jenn Deering Davis gets a bee in her bonnet about a trend in social media, marketing or analytics. Occasionally one of those bees leads to a new edition of the editor’s column. This is one of those times.  This week, we learned that Twitter is considering adding some length toMore

We’ve rounded up our best tips and best practices for Twitter here. So bookmark this post and use it to improve your 2016 social media marketing strategy. (And of course, don’t forget to check our Union Metrics Twitter analytics!) General Twitter tips Some of our go-to best practices: Hashtags: Twitter hashtag best practices and a related update in Quick tip for hashtags atMore

So you’re probably aware that a little movie called “Star Wars: The Force Awakens” opens this week. You’re probably also aware that this movie is a pretty big deal and a lot of people seem to be excited about it. So, how excited are they? Let’s take a look at what Twitter can tell us.More

As 2015 comes to a close, many of us will spend the next few weeks reflecting on the past year and looking forward to the next. In the spirit of the latter, our Editor-in-Chief Jenn Deering Davis wrote up some of her predictions for social media marketing in 2016. More original content on owned channelsMore

Big news! We’re upgrading our Twitter Trackers – how they work and how they look. We’re excited to give you the option to check out the updates today. Keep reading to see what’s new and how the Tracker has improved. Or go directly to your account now to see it in action. What’s new Most obviously,More

Black Friday is almost upon us, so we rounded up all of the best advice we have around it for this year to get you ready and feeling prepared, whether you’re facing shoppers in-store, online, on social, or on all of the above. How retailers can learn from past Black Fridays on Twitter to haveMore