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Since we’re right in the middle of the NBA and NHL playoffs, we thought it was time to check in with Twitter and see how and what some of the leagues’ top teams are doing. Here’s a list of some of our favorite basketball and hockey teams on Twitter and why we love them, in noMore

The 2016 NCAA men’s basketball champion will be crowned tonight! We’ve been monitoring tweets about all the March Madness action since Selection Sunday on March 13. And tonight, the top two teams – Villanova and UNC – will compete for the NCAA tournament championship. So, how do the top two teams stack up on Twitter? Let’s takeMore

As we head into the Final Four, let’s check in on how March Madness is doing on Twitter. More than 4.75 million March Madness tweets have been posted by fans so far in March. The biggest single day – at least until now – was March 18, during the first round. Here’s a streamgraph showingMore

Twitter turns 10!

From a place for tech industry first adopters to post what they were having for lunch to a business requirement for customer service, marketing and more, Twitter has changed a lot over the last decade— and there’s certainly a lot of speculation around what comes next. Here’s our brief look at the last 10 years ofMore

There are no shortage of brands to experience at SXSW, but if you’ve ever wondered what it would be like to be immersed in your Twitter account, Delta has you covered. For their #SocialSoul contest, you give Delta your Twitter handle and they put you in a mirrored booth that projects your Twitter account’s mediaMore

We’re so excited to introduce our brand new free Twitter snapshot report. Wondering how you’re doing on Twitter? Want to see the reach of a hashtag or find out who’s talking about a particular topic? Run one of our snapshot reports for quick and free Twitter analytics on recently posted tweets. Try it now, for free!More

Even if you didn’t catch the Academy Awards live last night, you’ve probably seen some of the conversation around host Chris Rock, especially if you’ve logged on to any of your social media accounts. Twitter is, of course, where most people go to share their thoughts live, so we took a look at the conversation onMore

It’s been a big week for our favorite social media! Two of our favorite sites have rolled out two widely anticipated features. Missed the news? Here’s what’s new. We’ve finally gotten reactions on Facebook. Now you can do more than like a post – you can love, laugh, cry, even be angry. Think of the possibilities.More

What are Twitter impressions? Why do they matter? How are they calculated? Twitter impressions are one of the most used and most controversial Twitter metrics social media marketers deal with today. So hopefully, we can help. Here’s a list of our favorite Twitter impressions resources. Get to know how Twitter impressions are calculated, the difference betweenMore