Hopefully you’ve tried our brand new, totally free Twitter Assistant. It takes just a minute to run, and it’ll help you figure out how you can Tweet better. If you haven’t yet, try it now. Now that you’ve run it, let’s talk more about how the Assistant works and what you can learn from it. The Twitter AssistantMore

Many of you have been with us since the early TweetReach days, when we got our start as one of the first Twitter analytics tools. A lot has changed since then, including our expansion to other social channels and becoming Union Metrics, but one thing hasn’t – our commitment to providing the absolute best TwitterMore

Today’s a big day for a company that’s pretty important to us at Union Metrics. Twitter turns 11 today! We’ve been with Twitter since the very early days and still use it constantly to keep up with what’s going on in the world, share our thoughts with friends, and find all the best Steph Curry clips. (BTW, ifMore

The 2017 College Football Playoff National Championship is tonight. Clemson and Alabama face off for the second year in a row. Who does Twitter support in the game? As of right now (about an hour before kickoff), Clemson is leading in Twitter votes. That includes the voting tweets from ESPN below, as well as general mentionsMore

2016 is almost over. For many, this comes as a huge relief. But no matter how you feel about the year itself, 2016 brought us many memes. Some jumped from their dark, niche corners of the internet to infiltrate broader culture. For example, you probably even saw you local newscast performing the Mannequin Challenge. So,More

Yesterday, Twitter announced that they were shutting down Vine, our beloved short video service. In the past 23 hours, there have been 2.1 million tweets using the #RIPVine and #VineHallofFame hashtags. Twitter users all over the world have been sharing their favorite Vine videos, reminding us all of why it was so great. The firstMore

This football season, Twitter and the NFL have teamed up to livestream Thursday Night Football games on Twitter. Twitter users can watch the game in their Twitter app on their phones, computers, even their TVs. The game is shown live, alongside a constantly moving stream of Tweets about the game. It’s a fun, interactive experience,More

What happens when a Tweet goes viral? A truly viral Tweet will have a much longer lifespan than a typical Tweet; most Tweets come and go within a few minutes. Most of us – and this goes for both personal and brand accounts – will receive a majority of our retweets within the first hour orMore