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Hashtags are the key to discovery on most social platforms and Twitter is no exception (that would be Facebook). But with the plethora of hashtags available for use- including any you might invent for your brand to use- and the ever-changing trending hashtags, how do you find the ones that are right for your brandMore

If your Twitter conversation is feeling a little stale, it can be tempting to take a look at the Trends box and find something popular to jump in on. What better way to gain exposure for your brand, right? Well not every real-time marketing moment ends in a “Dunk in the Dark“; some are cautionaryMore

The distinction between a retweet and a quote tweet might seem small and insignificant, but there are some situations where one works much better than the other. While the reasons range from readability to some unwritten rules of social media etiquette- and either of those can fall under some personal preferences- here are our suggestionsMore

This blog post is part of a series where we’re highlighting some of our favorites ways to get more engagement on our favorite social media. Today’s post focuses on Twitter.  The longer you’re on a platform the easier it is to get stuck in a rut with your strategy there, posting the same kinds of things at the same time.More

It’s here! The rumored and hotly contested update to Twitter’s timeline has arrived. So, what does it really mean for your Twitter timeline? How algorithmic is it actually? How out of order will these tweets be? And most of all, was it worth all the #RIPTwitter fuss last weekend? Let’s dig in. Getting set upMore

From time to time, our Editor-in-Chief Jenn Deering Davis gets a bee in her bonnet about a trend in social media, marketing or analytics. Occasionally one of those bees leads to a new edition of the editor’s column. This is one of those times.  This week, we learned that Twitter is considering adding some length toMore

We’ve rounded up our best tips and best practices for Twitter here. So bookmark this post and use it to improve your 2016 social media marketing strategy. (And of course, don’t forget to check our Union Metrics Twitter analytics!) General Twitter tips Some of our go-to Twitter best practices: Hashtags: Twitter hashtag best practices and a related update in Quick tip for hashtagsMore

Twitter Tip: How Instagram posts translate to Twitter

One of the highlights of using Instagram for brands is that once you’ve uploaded a post, you can quickly share it across several other platforms once you’ve connected your accounts: Facebook, Tumblr, Flickr, and Twitter. It’s important to know the details of how exactly Instagram posts translate to each platform before you hit the shareMore

Best practices and tips for Twitter and TweetReach by Union Metrics

Whether you know someone just getting started with Twitter as they’re launching their new business, or you want to brush up on some of the basics yourself, we’ve rounded up all of the Twitter and TweetReach tips and best practices we’ve written up and tested and put them here for your convenience. Twitter Best PracticesMore

Twitter Tip: Emergency alerts

A Twitter Quick Tip.  Twitter now allows you to enable emergency alerts from certain participating organizations. These alerts are meant to complement, not replace, traditional emergency alerts and you can opt in or out at any point. You can find the alerts page for each organization by adding /alerts to the end of their TwitterMore