Hashtags are the key to discovery on most social platforms and Twitter is no exception (that would be Facebook). But with the plethora of hashtags available for use- including any you might invent for your brand to use- and the ever-changing trending hashtags, how do you find the ones that are right for your brandMore

If your Twitter conversation is feeling a little stale, it can be tempting to take a look at the Trends box and find something popular to jump in on. What better way to gain exposure for your brand, right? Well not every real-time marketing moment ends in a “Dunk in the Dark“; some are cautionaryMore

People can and do say a lot about themselves on social media- including Twitter- and travel companies can use this to their advantage to learn more about their fans, followers, customers and potential customers. Here’s how travel brands can get to know visitors before they embark on a trip, in a way that makes theseMore

With Twitter, as with many things in life, taking a long hard look at your most and least successful efforts can tell you a great deal about what kind of approach you should take in the future. What common elements lead you to success and which to a lackluster performance? While we can’t provide thatMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing, social and video If your Twitter strategy is feeling stale, here areMore

This blog post is part of a series where we’re highlighting some of our favorites ways to get more engagement on our favorite social media. Today’s post focuses on Twitter.  The longer you’re on a platform the easier it is to get stuck in a rut with your strategy there, posting the same kinds of things at the same time.More

A day in the life of Twitter Moments

By now, you’ve probably had some time to check out Twitter’s newly launched Moments. It’s an incredibly cool new Twitter feature that gives users a look at the best of what’s happening on Twitter at any given, um, moment (sorry about that). So of course we wondered what happens to a tweet featured in aMore

3 questions to ask to refresh your Twitter strategy

As new social platforms become ubiquitous in the business world, it can be easy to let strategy for their content and use become stale while focusing on building your presence on the latest thing. If you’ve let Twitter sit on the back burner for a while, now is the time to bring it forward andMore