A lot has changed on Twitter over the years when it comes to promotional best practices, but some things have stayed the same (spoiler alert: don’t be spammy). What do you need to know in order to promote yourself or your brand on Twitter? We’re glad you asked. Got more questions or something we missed?More

There has been less talk about the Twitter algorithm than the Facebook or Instagram algorithms lately, but it’s still smart to keep up with the latest that’s understood about how it works and what that might mean for your brand’s strategy. Got a question or something we missed? Find us on Twitter @UnionMetrics. What weMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing Don’t know how to put aMore

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Courtney Cassel, Digital Marketing Director at Honeypot Marketing. Have a question or an insight you’d like to share? Find us on Twitter @UnionMetrics.More

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Kelly Ratcliffe, Marketing Associate at Holt Recruitment. Have a question or an insight you’d like to share? Find us on Twitter @UnionMetrics.More

It seems obvious that you’d want to copy-edit everything before you publish as a brand, but mistakes are always made. Even by the big brands: Black Friday **** Need copy and link**** — McDonald's (@McDonaldsCorp) November 24, 2017 Fortunately a quick thinking social team can turn things around with a brand-appropriate joke: When you tweetMore

A Twitter thread is a series of related tweets, often all on the same subject and usually written at the same time. While these aren’t new to Twitter, it was only in December that Twitter created an official capacity for creating threads. Here’s an example that Twitter linked to in their own blog post about them:More

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from W. Andrew Powell, Editor-In-Chief at The GATE. Have a question or an insight you’d like to share? Find us on Twitter @UnionMetrics. 1.More

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Laurie Street, Communications & Digital Content Manager from The Motley Fool. Have a question or an insight you’d like to share? FindMore

Recently we revisited the practice of including an image or video in your tweets; Twitter has changed a lot over the years, after all, so it only makes sense to periodically look at the data around best practices and see if they still hold true. In this case, yes; tweets with images, GIFs, or videos inMore