Impressions are one of those often shared-and-touted but less often fully understood social media metrics. We aim to demystify impressions because really understanding them means you can really put those numbers to work for you and your brand. So with that in mind, we want to break down the different types of impressions plus how youMore

We wrote a lot in 2016, and through all of our social media marketing advice, analyzing of campaigns, curation of industry news and exciting company and product updates, we wanted to look at our favorites one more time before we move into a new year of new content. Got a favorite from this year’s archives youMore

A few months ago, we added a new analysis to our Twitter Trackers – the Tweet detail report. You can now see all kinds of useful detail about a Tweet – yours or someone else’s. Learn what kind of response a Tweet got, how many impressions it generated, who engaged with it and when, and more. ThisMore

What are Twitter impressions? Why do they matter? How are they calculated? Twitter impressions are one of the most used and most controversial Twitter metrics social media marketers deal with today. So hopefully, we can help. Here’s a list of our favorite Twitter impressions resources. Get to know how Twitter impressions are calculated, the difference betweenMore