Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

The distinction between a retweet and a quote tweet might seem small and insignificant, but there are some situations where one works much better than the other. While the reasons range from readability to some unwritten rules of social media etiquette- and either of those can fall under some personal preferences- here are our suggestionsMore

People can and do say a lot about themselves on social media- including Twitter- and travel companies can use this to their advantage to learn more about their fans, followers, customers and potential customers. Here’s how travel brands can get to know visitors before they embark on a trip, in a way that makes theseMore

We’ve rounded up our best tips and best practices for Twitter here. So bookmark this post and use it to improve your 2016 social media marketing strategy. (And of course, don’t forget to check our Union Metrics Twitter analytics!) General Twitter tips Some of our go-to Twitter best practices: Hashtags: Twitter hashtag best practices and a related update in Quick tip for hashtagsMore

How Twitter etiquette has evolved: Be a modern Emily Post on Twitter

Etiquette definitely evolves over time and that’s just as true of social media etiquette as it is of which fork you’re supposed to be using at Thanksgiving dinner (and now much anyone actually cares about it). We’ve covered how to be the Emily Post of Twitter chats, so we thought we might be sure everyoneMore