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What should I post? How do I get more engagement with and reach for my content? At Union Metrics, we hear these questions every single day. And we all know there are hundreds of different things you can try on social media to work on creating higher quality, more impactful social content. But one of the best ways toMore

We want to help you keep your social media skills sharp over the summer, which can be a slower season for a lot of industries, so we’re kicking off a Social Media Summer School series. (If it’s a busy time for your brand, you can always bookmark these posts to come back to during yourMore

We’ve been checking in on the conversation around the Big Game ads for the last few weeks, seeing what it was as teasers were released and how it changed as we got closer to kickoff. This year saw a lot of brands deciding to tackle political and social issues in their ads and this approachMore

Just a few days left before Super Bowl 51. Brands have been ratcheting up their promotion this week, many of them releasing teasers or even their full ads. We’re up to more than 40 advertising brands whose ads will be running during the big game. So, how have these ads been received on Twitter? AMore

We’re about two weeks away from the Super Bowl, and for many marketers, it’s their favorite time of year. Agencies around the world have been working hard for months to craft new, interesting or controversial ad campaigns that stand out on the most highly coveted (and expensive) stage. What are we working on at UnionMore

The 2017 College Football Playoff National Championship is tonight. Clemson and Alabama face off for the second year in a row. Who does Twitter support in the game? As of right now (about an hour before kickoff), Clemson is leading in Twitter votes. That includes the voting tweets from ESPN below, as well as general mentionsMore

You’ve probably heard there’s a U.S. presidential election underway. With just a few weeks left before Election Day, it’s time to check in on Twitter and see how things are going. Early voting has started in many states. And more than 7.3 million people have already voted, according to CNN. Some states are reporting recordMore

We’ve added engagement data to Twitter account Trackers! Tweet detail reports now include engagement metrics like actual impressions, clicks, likes, video views and more. These updates to our Tweet detail report mean you can track your Twitter performance all the way from the top of the funnel to the bottom. With this engagement data, youMore

People can and do say a lot about themselves on social media- including Twitter- and travel companies can use this to their advantage to learn more about their fans, followers, customers and potential customers. Here’s how travel brands can get to know visitors before they embark on a trip, in a way that makes theseMore

What happens when a Tweet goes viral? A truly viral Tweet will have a much longer lifespan than a typical Tweet; most Tweets come and go within a few minutes. Most of us – and this goes for both personal and brand accounts – will receive a majority of our retweets within the first hour orMore