If you hate all things pumpkin spiced, then you’re glad we’re now well into December and the pumpkin spice fury has quieted as peppermint mochas and gingerbread lattes roll onto seasonal menus. Hate or love it, there’s a huge conversation around all things pumpkin spice across the internet and of course on Twitter. And thisMore

Yesterday the 2018 midterm elections took place across the United States of America— and naturally a lot of people had a lot to say about it on Twitter. We tapped into Echo to track the conversation throughout the day, and thought we’d round up our tweets here and follow up with what the conversation looksMore

For the past year or more it has been the talk of the kitchen: The Instant Pot. But where did it come from? Why does everyone you know suddenly have one? How do they work? To attempt to answer these questions (and likely raise more) we turned to the wise sage of our time, Twitter,More

Through Echo we have access to the entire Twitter archive, all the way back to the very first tweet posted in 2006. More than just a search, Echo is an interactive way to quickly visualize data from Twitter’s archive in order to learn the size and trajectory of any conversation. You can zoom in and out,More

Twitter turns 10!

From a place for tech industry first adopters to post what they were having for lunch to a business requirement for customer service, marketing and more, Twitter has changed a lot over the last decade— and there’s certainly a lot of speculation around what comes next. Here’s our brief look at the last 10 years ofMore

Are you looking for a new Twitter search and analytics solution? Look no further! Union Metrics can help. Our free TweetReach snapshot reports are great for quick searches of recent tweets about anything. You can even search for URLs to see what tweets they were in. Try a hashtag, phrase, username or some combination of thoseMore

Now that you know about Echo, we wanted to show you what, exactly, you can do with it. We’ll be sharing a series of stories told through Echo’s data and visualizations.  Feel free to ask us any questions you may have in the comments below, or find us on Twitter @UnionMetrics. You can learn moreMore

The Twitter archive is a powerful and vast source of useful data for brands and marketers. It comprises hundreds of billion of tweets from nearly ten years of Twitter activity. And it’s now easier than ever to mine that data to help inform real business decisions using the power of the full Twitter archive. AtMore

This article, written by our Editor-in-Chief Jenn Deering Davis, was originally published on AdWeek’s SocialTimes.  After almost ten years, Twitter has become the pulse of the planet. Users post more than 6,500 new Tweets every second, sharing information about everything, from the mundane to the world-changing. While some might be worried about Twitter’s growth slowingMore