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Announcing another update to our Twitter analytics! Get to know your audience better with our brand new follower analysis. In Union Metrics Twitter account Trackers, you can now: Learn more about who your followers are Discover which of your followers engage with you Follow interesting people directly from your Trackers Uncover influencers and brand advocates BetterMore

Announcing another improvement to our Twitter engagement analytics! Your engagement data is now updated in real time in your Trackers and we’ve added even more to help you better understand your Twitter performance. Our Twitter account Trackers now feature the first real-time engagement data for Twitter. You can now also see actual reach and unique engagers for eachMore

Impressions are one of those often shared-and-touted but less often fully understood social media metrics. We aim to demystify impressions because really understanding them means you can really put those numbers to work for you and your brand. So with that in mind, we want to break down the different types of impressions plus how youMore

Monitoring the size and momentum of a conversation on social media is great. But to really know how successful a campaign was or how well your brand is performing, you need to know more than just how much people are talking about you – you need to know what people are saying. What topics areMore

When’s the last time you checked in on your Twitter account with some real, hard numbers? Maybe there’s a hashtag you’re curious about, or a keyword in your industry, or a link to a piece you just read or wrote. How far is it traveling on Twitter? Who’s talking about it the most? You canMore

We’re so excited to announce that we just released our brand new geo filters! Create Instagram and Twitter Trackers based on posts filtered by location. Geo filters are perfect for when you want to track only posts from a specific geographic area. They complement our existing in-Tracker geo report that allows you to report onMore

A few months ago, we added a new analysis to our Twitter Trackers – the Tweet detail report. You can now see all kinds of useful detail about a Tweet – yours or someone else’s. Learn what kind of response a Tweet got, how many impressions it generated, who engaged with it and when, and more. ThisMore

With Twitter, as with many things in life, taking a long hard look at your most and least successful efforts can tell you a great deal about what kind of approach you should take in the future. What common elements lead you to success and which to a lackluster performance? While we can’t provide thatMore