On Twitter, a picture is worth more than 140 characters. Right? It’s common advice – use a visual in your Tweet to get more engagement. Images give you more timeline real estate. They’re more likely to catch the eye of someone quickly scrolling through their feed. They give you another way to pique someone’s interest alongMore

Many of you have been with us since the early TweetReach days, when we got our start as one of the first Twitter analytics tools. A lot has changed since then, including our expansion to other social channels and becoming Union Metrics, but one thing hasn’t – our commitment to providing the absolute best TwitterMore

Regular readers of our blog and viewers of our office hours know that we love to encourage a healthy amount of experimentation in your social strategy across platforms. It’s wise to always work from best practices and with the knowledge your data is giving you, but also leave room for ideas that grow out ofMore

Announcing another update to our Twitter analytics! Get to know your audience better with our brand new follower analysis. In Union Metrics Twitter account Trackers, you can now: Learn more about who your followers are Discover which of your followers engage with you Follow interesting people directly from your Trackers Uncover influencers and brand advocates BetterMore

Announcing another improvement to our Twitter engagement analytics! Your engagement data is now updated in real time in your Trackers and we’ve added even more to help you better understand your Twitter performance. Our Twitter account Trackers now feature the first real-time engagement data for Twitter. You can now also see actual reach and unique engagers for eachMore

Impressions are one of those often shared-and-touted but less often fully understood social media metrics. We aim to demystify impressions because really understanding them means you can really put those numbers to work for you and your brand. So with that in mind, we want to break down the different types of impressions plus how youMore

Monitoring the size and momentum of a conversation on social media is great. But to really know how successful a campaign was or how well your brand is performing, you need to know more than just how much people are talking about you – you need to know what people are saying. What topics areMore

When’s the last time you checked in on your Twitter account with some real, hard numbers? Maybe there’s a hashtag you’re curious about, or a keyword in your industry, or a link to a piece you just read or wrote. How far is it traveling on Twitter? Who’s talking about it the most? You canMore