The marketing industry talks a lot about how brands need to be more authentic and more human, but we as a society also all know brands still need to sell their products in order to stay in business. The key is to tap into values that a brand’s target audience holds without making your product theMore

There are no shortage of brands to experience at SXSW, but if you’ve ever wondered what it would be like to be immersed in your Twitter account, Delta has you covered. For their #SocialSoul contest, you give Delta your Twitter handle and they put you in a mirrored booth that projects your Twitter account’s mediaMore

The Week in Social Analytics #89

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Instagram Video Done Right: 10 Inspiring Brand Examples [from SocialMore