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In December, we previewed some changes we were making to our Twitter Trackers and many of you tried them out during our beta period. We’re excited to report that these updates are now live and fully accessible to everyone! In addition to a beautiful new look, Union Metrics Twitter Trackers include a few new metricsMore

Big news! We’re upgrading our Twitter Trackers – how they work and how they look. We’re excited to give you the option to check out the updates today. Keep reading to see what’s new and how the Tracker has improved. Or go directly to your account now to see it in action. What’s new Most obviously,More

We’ve updated the interface in our single-channel Union Metrics accounts (that includes TweetReach Pro by Union Metrics subscriptions, as well as our Instagram and Tumblr analytics). Here’s a quick look at what’s changed. For more detail on the full set of changes, read this. Our top navigation has been updated with pretty new icons. You can navigateMore

Union Metrics Twitter Trackers now include free 30-day backfill

Great news! Our Twitter Trackers now include automatic, complimentary 30-day backfill. Next time you create a new Twitter Tracker in your Union Metrics account*, it’ll start by filling in with existing tweets to give you some data to start. That will include tweets from the past 30 days (up to 5,000 tweets for TweetReach ProMore

Amazon Prime Day on Twitter

So, how big a deal was Amazon Prime Day today? There certainly was a lot of hype leading up to it. How did it turn out? Let’s see what Twitter thought. On Wednesday, July 15, there were 252,000 tweets about Amazon Prime Day, from more than 145,000 different Twitter accounts. These tweets have generated more thanMore

You’re probably familiar with our TweetReach snapshot reports. Maybe you even have a TweetReach Pro subscription. But did you know we offer a variety of other analytics options at Union Metrics, including analytics for Instagram and Tumblr, along with our Twitter analytics? That includes free Instagram and Twitter analytics reports! We have analytics tools perfectMore

Introducing the new TweetReach Pro insight stream and dashboard!

Today, we’re excited to announce a new and improved TweetReach Pro dashboard! The new dashboard includes our brand new Twitter analytics insight stream, as well as updated Tracker comparisons and much more. The new TweetReach Pro dashboard will help you better understand: Important changes in follower growth, engagement and potential impressions What Tweets, hashtags and URLsMore

Projects now available in all Union Metrics accounts!

You’ve had projects functionality for a long time with a TweetReach Pro subscription, but now projects is available in all Union Metrics accounts! Learn how to get projects set up here.  Projects enable you to selectively share Trackers with clients and colleagues, seamlessly support multiple campaigns, and easily manage multiple users’ access. With projects, you can: Group related TrackersMore