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The Week in Social Analytics #155

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content strategy, content marketing, and storytelling.  Content Strategy vs. ContentMore

Where does Union Metrics social data come from?

Ever wondered where we get the social data we build our analytics on at Union Metrics? Here’s a quick rundown on where our data comes from and what that means to you. Twitter We get all our Twitter data directly from Twitter! We’ve had a relationship with Gnip since 2011, and now that Gnip has been acquired byMore

#CES 2015 on Instagram and Tumblr

On Tuesday we looked at the conversation around early #CES2015 tweets, but this year for the first time we also wanted to look at the conversation on other networks. Curious? See how the early conversations on Tumblr and Instagram differ from the conversation on Twitter, and leave your thoughts in the comments.   Photo fromMore

5 ways universities interact with their students on social media

In the fall of 2012 Yale University started using our Union Metrics for Tumblr analytics to get smarter about how they were using the social blogging platform to share information and relate to their students. Since then, many more colleges and universities have created accounts on various social platforms in order to stay connected withMore

The best back-to-school campaigns on Twitter, Instagram and Tumblr

The back-to-school crowd these days differs from the Trapper Keepers and Lisa Frank folders of yesteryear in that they’ve grown up not only online, but also on social media. Brands that want to connect with the kids of Generation Z understand this and put themselves in all of the places their target audience spends theirMore

The Week in Social Analytics #111

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. The 8 best brands on Tumblr [from iMedia Connection; writtenMore

Marketing your conference across platforms: Twitter, Instagram, and Tumblr

We recently discussed 3 dos and don’ts for running a campaign across platforms, but what about marketing a conference or similar event across platforms? Successfully marketing an event requires tailoring your message for each platform, just as with any successful campaign. We’ll break down some of the specific uses for each platform here, playing toMore

The Week in Social Analytics #108

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Gallup released a poll recently reporting that consumers aren’t that influencedMore

The Week in Social Analytics #107

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. 7 best practices for using GIFs and cinemagraphs for businessMore