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This blog post is part of a series where we’re highlighting some of our favorites ways to get more engagement on our favorite social media. Today’s post focuses on Tumblr.  Has your Tumblr content strategy gone a little stale? It’s easy to fall into a rut on any channel, even those full of fun GIFs and quirky humor.More

GIFs are great—  and certainly not going anywhere anytime soon if all the new GIF libraries and GIF keyboards showing up on different social sites are any indication. But the Tumblr-uninitiated sometimes think the platform runs solely on GIFs, which is not the case. Here’s our advice for moving beyond the GIF on Tumblr. MixMore

We talk so much about knowing your audience because it’s a necessary basis for any kind of campaign; you’ve got to know who you’re talking to, where, and how they like to be talked to in that place to make any kind of progress in a conversation with them. For band Miike Snow, building aMore

Tumblr’s well established, tight-knit communities around just about everything you can think of make it a perfect addition to any comprehensive multi-channel social marketing plan. Here are three of our best tips to easily fold Tumblr into the rest of your social efforts. 1. Don’t try to build a new community on Tumblr; find your existingMore

Over the years we’ve taken an in-depth look at a number different communities on Tumblr: how they talk, what they think is funny or poignant, the types of content they’re the most interested in, and more. It’s been a while since we checked in some of Tumblr biggest communities, so we thought we’d take a lookMore

While the number of followers you have on any given platform isn’t the only reason for your existence on that platform, learning how to get more followers is one of the most important aspects of social media marketing. With that said, here are some of the best practices we’ve found that work across social media. As always ifMore

Our favorite social media stats and facts

Social media changes quickly, and it can be hard to keep up with the latest usage information for the top channels. We thought we’d make it easier by rounding up our five favorite social media stats for our four favorite social networks: Twitter, Tumblr, Instagram and Facebook. Many of these come from Union Metrics research,More

The Week in Social Analytics #155

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content strategy, content marketing, and storytelling.  Content Strategy vs. ContentMore

Where does Union Metrics social data come from?

Ever wondered where we get the social data we build our analytics on at Union Metrics? Here’s a quick rundown on where our data comes from and what that means to you. Twitter We get all our Twitter data directly from Twitter! We’ve had a relationship with Gnip since 2011, and now that Gnip has been acquired byMore

#CES 2015 on Instagram and Tumblr

On Tuesday we looked at the conversation around early #CES2015 tweets, but this year for the first time we also wanted to look at the conversation on other networks. Curious? See how the early conversations on Tumblr and Instagram differ from the conversation on Twitter, and leave your thoughts in the comments.   Photo fromMore