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Explore Minnesota Tourism decided to get visitors to come to them by first going to those visitors. . .in the form of a giant, Instagram-ready box. These boxes, called MNstagrams, shared two different Minnesota experiences, as laid out in AdWeek: “One of the 8-by-8-by-8-foot containers—they’re dubbed MNstagram booths—sports a wilderness motif that evokes the state’s BoundaryMore

Summer is synonymous with travel. If you’re a hotel marketer, you’re probably in the midst of your busy season right now, resorts and hotels specifically. Let us help you make it through with our best six Instagram tips for resort and hotel brands. Got a question? Find us on Twitter @UnionMetrics. 1. Decide what story you wantMore

If the good looking cast of the show Outlander isn’t convincing more people to plan their next vacation for Scotland, Visit Scotland is hoping their #ScotSpirit campaign will. Across their social profiles, Visit Scotland is sharing photos from various visitors showing off their #ScotSpirit as they made their way around the countryside: You definitely haveMore

Sure, everyone knows about #TBT, but what about hashtags more specific to the travel, tourism industries? What about destination marketers? How do you find the best travel hashtags on Instagram in order to start using them? Hashtag discovery is key to success on Instagram, after all. Fortunately we know exactly how to find these hashtagsMore

Are you a destination or tourism marketer? If so, you might be interested in our brand new – free – social media strategy guide. Destination marketers face a unique set of challenges and opportunities when using social media to attract visitors. Social media is the perfect platform for reaching potential travelers, but how can you most effectivelyMore

It’s no longer enough (and it hasn’t been for a while, if we’re being honest) for brands to simply have a presence on different social platforms and post the exact same promotional content in each place. Travel especially is an industry with highly compelling visual content at its fingertips, and it takes a little extraMore

Summer travel heats up on social media: It’s #VegasSeason!

Summer travel season, meet #VegasSeason: A well-executed summer travel campaign that crosses from traditional advertising to social media channels in a way that gets each audience interested, even if they aren’t aware of the contest tied to it. The contest Vegas itself wants to give you two chances to win a trip there, and the tripMore