It’s not VisitScotland’s first time in Campaigns We Love and that’s because they keep coming up with engaging campaigns designed to draw travelers in. Their latest is more immersive than ever while requiring little effort on the part of the participant: Simply download their new free app and you can “experience some of Scotland’s mostMore

Spring break might be synonymous with teens getting into trouble on beaches away from home, but that stereotype isn’t the one every travel brand needs to incorporate into their marketing. While many brands will plan out their big campaigns ahead of time, there’s still time to prep for a last-minute spring break campaign if youMore

The latest popular action short film on YouTube isn’t an indie darling— it’s a sequel to the first action flick Marriott (yes, that hospitality industry Marriott) made called Two Bellmen. This one is, appropriately, Two Bellmen Two. Marriott has promoted the short films on their social channels, but they also seem to be relying on socialMore

It’s tempting to just take it easy during your off-season, but that’s the best time to plan content for the busy season and do a little community building with your existing fans and followers— not to mention your target audience who aren’t yet following you. Here are some of our suggestions for how travel brandsMore

People can and do say a lot about themselves on social media- including Twitter- and travel companies can use this to their advantage to learn more about their fans, followers, customers and potential customers. Here’s how travel brands can get to know visitors before they embark on a trip, in a way that makes theseMore

Explore Minnesota Tourism decided to get visitors to come to them by first going to those visitors. . .in the form of a giant, Instagram-ready box. These boxes, called MNstagrams, shared two different Minnesota experiences, as laid out in AdWeek: “One of the 8-by-8-by-8-foot containers—they’re dubbed MNstagram booths—sports a wilderness motif that evokes the state’s BoundaryMore

Summer is synonymous with travel. If you’re a hotel marketer, you’re probably in the midst of your busy season right now, resorts and hotels specifically. Let us help you make it through with our best six Instagram tips for resort and hotel brands. Got a question? Find us on Twitter @UnionMetrics. 1. Decide what story you wantMore

If the good looking cast of the show Outlander isn’t convincing more people to plan their next vacation for Scotland, VisitScotland is hoping their #ScotSpirit campaign will. Across their social profiles, VisitScotland is sharing photos from various visitors showing off their #ScotSpirit as they made their way around the countryside: You definitely have to haveMore

Sure, everyone knows about #TBT, but what about hashtags more specific to the travel, tourism industries? What about destination marketers? How do you find the best travel hashtags on Instagram in order to start using them? Hashtag discovery is key to success on Instagram, after all. Fortunately we know exactly how to find these hashtagsMore

Are you a destination or tourism marketer? If so, you might be interested in our brand new – free – social media strategy guide. Destination marketers face a unique set of challenges and opportunities when using social media to attract visitors. Social media is the perfect platform for reaching potential travelers, but how can you most effectivelyMore