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New contributor pages in TweetReach Tracker

TweetReach Trackers now have contributor detail pages! Take a look: The new contributor page includes influence metrics like Klout scores, number of followers and Twitter lists, as well as basic profile information. We’ve also included share of voice stats for the Tracker – both the number of tweets and overall impressions contributed. Finally, you canMore

Should you run a TweetReach report or set up a Tracker?

We currently offer two TweetReach reporting formats – the individual snapshot report and the Tracker. One of our most frequently asked questions is when it’s appropriate to run an individual report and when it’s best to set up a Tracker. Depending on the type of data you’re analyzing, one of these two formats will betterMore

New! Data Export for Trackers

We’re pleased to announce a new feature for our TweetReach Pro users: Tracker data export. Now you can dig into the numbers yourself to generate customized reports in Excel or, heck, even run a linear regression to see how strongly tweet volume influences exposure. If you’re running a Twitter contest, use it to export aMore

New TweetReach Pro Dashboard

We’ve added a shiny new dashboard to TweetReach Pro accounts! We’ve put our most powerful analysis tool, the Tracker, front and center to help Pro account holders get the most from TweetReach. Next time you log in to your TweetReach Pro account, you’ll see a new home page that displays your recent Trackers and snapshots reports, andMore

How to work around Twitter’s search limitations

One of the biggest challenges we face with TweetReach is the 1500-tweet, 5-day restriction on Twitter search results. We completely understand why this limitation exists; it’s both difficult and expensive for Twitter to keep billions of tweets accessible in their Search API. But we also know how hard and frustrating it is for you toMore

TweetReach Pro accounts now support multiple users

We’re building TweetReach to be the best tool possible for measuring Twitter reach and effectiveness. To do that, we need to make it easy to share your TweetReach reports and analysis with others in your organization. Today we’re pleased to announce multiple user support for TweetReach Pro accounts. So what does that mean? You canMore

Announcing TweetReach Pro, ideal for tracking Twitter campaigns

We’re very excited to announce a feature many people have been asking us for – TweetReach subscriptions! Called TweetReach Pro, our subscriptions are perfect for the person or firm who tracks Twitter campaigns and runs multiple reports each month. We’re especially excited that we’re launching TweetReach Pro with several great customers, including Brian Solis andMore

Understanding Twitter Reach vs. Exposure with TweetReach

TweetReach reports provide a number of metrics to help you measure the success of your Twitter messaging. However, the two most important metrics are reach and exposure. We often get questions about how we calculate these metrics and what they mean. We thought it would be a good idea to write an brief explanation hereMore