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This Week in Social Analytics #47

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Twitter does drive sales says Deloitte study [from MediaWeek; written by Gordon MacMillan] “Overall, the studyMore

9 tips for watching TV on Twitter

Live-blogging has spawned a new generation of itself, and the cool kids these days are live-Tweeting and Tumbling while they watch their favorite shows. Sound like something you’d like to get in on? We’ve got some suggestions to help get you started using Twitter while you watch TV. After all, 4 in 5 Americans multitask whileMore

Game of Thrones season 3 premiere on Twitter

The internet was excited for the season 3 premiere of Game of Thrones on HBO last night. You can see the spikes in Twitter reach about it in the graph above (reach in blue, exposure in yellow, times in PDT), particularly leading up to and during the premiere – nearly 98 million unique Twitter accountsMore

This Week in Social Analytics #43

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! 4-in-5 Americans multitask while watching TV [from Marketing Charts] “Significant numbers of consumers around the worldMore

TakeFive with TweetReach – Jim Kneer

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re happy to highlight Jim Kneer, New Media Specialist for the NBA Champion Miami HEAT basketball team. Coming off a terrific championship season and an Olympic gold medal for Team USA player and Miami HEATMore

2012 London Olympics in tweets

For the past two weeks, we’ve been tracking – and analyzing – tweets about the 2012 Olympics. We’ve talked about sponsors and athletes and exciting match-ups. And now, here are a few final Twitter stats from the London Olympics. From July 27, 2012 through August 12, 2012 – opening ceremony through closing ceremony – weMore

#NBCFail: Should NBC broadcast the Olympics with a tape delay?

The 2012 Summer Olympics kicked off a few days ago. These are the first Olympic games where Twitter will play a significant role in both audience and athlete participation; publications like Mashable are even touting these Olympics as the “first real-time games”. But if you live in the United States, you already know just how “real-time” the LondonMore

Broadcast TV is realizing that customers come first

This is a guest post by TweetReach Pro customer and all-around smart guy Evan Hamilton, Community Manager at UserVoice.  Earlier this month I had the pleasure of attending the Lithium Network Conference. I heard a lot of great talks by leaders in community. But the most interesting speech was by Chris Blandy, SVP of DigitalMore